Book Retailing - US - March 2010
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The recession has significantly impacted retail book sales. Sales of all books declined 5% between 2007 and 2009, to $23.9 billion. When professional and educational books are excluded, sales declined 4%, to $11 billion. As sales of trade hardback and paperback books dropped, e-book sales soared. Sales of e-books, after reaching $313 million in 2009 from almost nothing in 2004, are forecast to eclipse $1 billion by 2012.
Traditional book retailers must remain relevant and viable to consumers in a world where more and more people are reading books on e-readers, PCs and iPads. The alternative: go the way of music retailers like Tower Records or Sam Goody in the wake of the iPod and iTunes Store.
Analysis and insights include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.