Bottled Water - China - March 2016
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“The current bottled water market is at a more sustainable stage driven by rapid expansion in the low end, with a volume sales advantage and a small high-end market with escalating growth and high profit margins. While low-end brands are competing on price, high-end brands are rivalling with premium associations such as high-quality water sources and packaging.”
Lei Li, Research Analyst
This report looks at the following areas:
Despite the fact that China’s economic expansion is slowing, the bottled water market remains moderately stable. Chinese consumers have a growing thirst for the most basic of beverages – bottled water, mainly due to pollution fears that are driving the Chinese towards bottled water consumption and expensive branded waters. The market posts a giant opportunity for premium bottled waters.
For the purposes of this Report, Mintel has used the following definitions:
The bottled water market covers:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.