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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Top five consumers of bottled water, per capita (litres), 2015*
        • Figure 2: Top five bottled water markets by retail volume, 2014-15 (M litres) and annual growth
        • Figure 3: Top five fastest growing global ice cream markets, 2014-15*
        • Figure 4: Top five consumers of bottled water, per capita (litres), 2015*
    • The Big Story

      • Consumers’ wariness of sugary drinks benefits bottled water
        • Figure 5: Agreement with the statement, ‘The sugar content of soft drinks has prompted me to drink more bottled water,’ by select European country, 2015
      • Bottled water producers look beyond PET bottles 
          • Figure 6: Preferred packaging for beverages, by gender, US, October 2014
          • Figure 7: ‘The packaging of bottled water should be completely transparent,’ by selected European countries, 2015
        • Category blurring and plant waters are two major innovation themes in 2015
        • Notable Products

          • Notable bottled water products of 2015
          • Looking to the Future

            • New labelling rules to boost consumer trust in China’s bottled water market
              • Figure 8: Attributes associated with premium bottled water, China, November 2014
            • Water scarcity will encourage new approaches to fresh water sourcing 
              • Brands to take new approaches to educate consumers about healthy hydration
                • Figure 9: Selected attitudes towards hydration and bottled water, by select European country, 2015
            • The Analyst’s View

              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

              • Market

                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

              • Consumer

                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

              • Brand/Company

                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

              • Data

                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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