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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Water, global market performance
        • Figure 2: Bottled water, retail market volume sales, top five markets, 2016*
        • Figure 3: Bottled water, fastest/slowest growing markets by total market compound annual growth rates, 2011-15
        • Figure 4: Bottled water, retail market per capita consumption, 2016*
        • Figure 5: Bottled water, new product launches, top five countries, 2016
    • The Big Stories

        • Beverage giants invest in waters and healthy beverages
          • Flavoured waters strengthen focus on low/no/reduced sugar recipes
            • Figure 6: Flavoured water, % change in launches, 2015-16
            • Figure 7: Selected attitudes towards flavoured water, by select European country, 2016
            • Figure 8: Flavoured water launches, top 10 claims, global, 2015-16
          • Danone streamlines in China, as local brands enhance their premium appeal
              • Figure 9: Consumption of domestic and international water brands, China, December 2015
          • Notable Products

              • Tree water brands venture into new flavours and formats
                • Tree water brands venture into new flavours and formats
                  • Is it sparkling flavoured water, or is it a CSD? The lines of differentiation can be blurred
                    • Is it sparkling flavoured water, or is it a CSD? The lines of differentiation can be blurred
                      • Limited-edition artistic imagery can turn a bottle of water into a stylish keepsake
                        • Limited edition artistic imagery can turn a bottle of water into a stylish keepsake
                        • Looking to the Future

                            • Bottled water for kids will inspire more innovation in 2017
                              • Figure 10: Agreement with the statement, ‘Flavoured bottled water is a healthy alternative to other soft drinks (eg juice, Coca Cola),’ by presence of children, select European countries, 2014
                            • Innovation trends to watch: Fruit oil, probiotics and plant flavours
                              • Figure 11: Soft drink launches featuring a floral flavour, by sub-category, global, 2014-16
                              • Figure 12: Agreement with the statement, ‘I use functional food and drink to maintain/improve my digestive health,’ select European countries, 2016
                            • Fears for future water shortages present challenges and opportunities
                              • Figure 13: Agreement with the statement ‘I am concerned about global shortages of drinking water in the future,’ by age, select European countries, 2016
                          • The Analyst’s View

                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                            • Market

                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                            • Consumer

                              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                            • Brand/Company

                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                            • Data

                              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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