Bottled Water - UK - March 2016
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- non-alcoholic drink
- March 2016
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“Bottled water has enjoyed robust growth, benefiting as a low-cost option on the go while incomes were squeezed and boosted by good weather and its sugar-free credentials. The slow growth in real incomes should facilitate growth in spending. However, bottled water risks this prompting trading up to other drinks, highlighting the need for New Product Development to drive engagement.”
Anita Winther, Food and Drink Analyst
This report covers the following areas:
Convenience continues to play a central role as the reason for choosing bottled water. Packaging developments bolstering convenience on the go and at home therefore retain their relevance. Meanwhile the marked interest in lightly carbonated and lightly flavoured products suggests opportunities to build much-needed differentiation through small adjustments.
This Report covers sales of bottled water including:
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
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What’s Shaping Demand – Today And Tomorrow.