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US boutique hotels were originally introduced in an attempt to recreate the atmosphere of small intimate European-style hotels but with the difference that they target niche markets with specific themes like rock and roll, wine or beach resorts. Boutique hotels also strive to reflect the specific neighbourhood in which they are located.

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Key findings
      • Data Sources

        • Overview

          • Outlook for US spending on travel and tourism
            • Figure 1: Forecasted and projected expenditure on travel and tourism in the US, 2011-21
          • Recent performance and forecast for US hotel market
            • Figure 2: Trend in US hotel performance, 2005-12
          • Strong performance in Californian markets so far in 2011
            • Figure 3: Performance for major US urban hotel markets, YTD April 2010 versus YTD April 2011
          • What is a boutique hotel?
            • Boutique hotels – an urban phenomenon
              • Boutique hotel segments
              • Dedicated Boutique Hotel Chains

                  • Joie de Vivre Hospitality
                    • More than 30 hotels
                      • Figure 4: Joie de Vivre Hotels’ portfolio, 2011
                    • Hyatt Heir has taken a majority stake
                      • Objective is to double revenues
                        • Kimpton Hotel & Restaurant Group
                          • Over 50 hotels
                            • Figure 5: Kimpton’s hotel portfolio, 2011
                          • Restaurants an important feature
                            • Morgans
                                • Figure 6: MHG’s active pipeline, 2011
                              • Morgans’ portfolio
                                  • Figure 7: MHG’s portfolio, 31 December 2010
                                • Financial duress forces contraction and asset sales
                                  • Venture with Hard Rock Las Vegas terminated
                                    • China Grill Management partnership to be terminated
                                      • Morgans’ client profile
                                        • Distribution
                                        • The Major Chains

                                            • Hyatt’s Andaz brand
                                              • Slow to expand
                                                • Figure 8: Andaz hotel portfolio, 2011
                                              • An Andaz-branded Hawaiian resort
                                                • IHG’s ‘Indigo’ lifestyle concept
                                                  • Rapid expansion
                                                    • Figure 9: Indigo’s US portfolio and active pipeline, 31 March 2011
                                                  • Marriott’s new ‘Edition’ brand on the ropes
                                                    • Schrager has changed course
                                                      • Waikiki owner sues Marriott
                                                        • Starwood’s ‘W’ and ‘aloft’ flags
                                                          • W works with celebrity chefs
                                                            • Whatever, Whenever and Whappenings
                                                              • Some Ws have Bliss spas
                                                                • The W portfolio
                                                                  • Figure 10: W’s US portfolio, 2011
                                                                • aloft, Starwood’s midscale lifestyle offering
                                                                  • David Rockwell as design consultant
                                                                    • 50 alofts by year-end 2011
                                                                      • Figure 11: aloft’s US portfolio, 2011
                                                                    • Wyndham’s ‘Dream’ and ‘Night’
                                                                      • Chatwal Hotels & Resorts
                                                                      • Small Boutique Hotel Groups

                                                                          • NYLO Hotels/Advaya Hospitality
                                                                            • Modo
                                                                              • US and Indian cities to be targeted
                                                                                • SBE in hospitality, real estate and events
                                                                                  • SBE has Colony Capital backing
                                                                                  • What Next?

                                                                                      • ‘Anti-hip’ is hip
                                                                                        • Schrager goes ‘PUBLIC’
                                                                                          • Attitude not design
                                                                                            • Retailing serves as a model
                                                                                              • Service excellent but not superfluous
                                                                                                • Ambassador East Chicago becomes Public Chicago
                                                                                                  • ‘Chat rooms’
                                                                                                    • Pump Room to be retro-themed
                                                                                                      • An October opening and two more in the pipeline
                                                                                                        • Boutique extended stay?
                                                                                                          • Potomac Hospitality’s new boutique Modus brand
                                                                                                            • Former New York Library to become luxury boutique hotel

                                                                                                            About the report

                                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                            • The Consumer

                                                                                                              What They Want. Why They Want It.

                                                                                                            • The Competitors

                                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                                            • The Market

                                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                            • The Innovations

                                                                                                              New Ideas. New Products. New Potential.

                                                                                                            • The Opportunities

                                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                                            • The Trends

                                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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