Brand Overview: BPC - UK - January 2018
“The advancement of technology in the BPC sector means that brands are under more pressure to help consumers test, design and buy products on their own terms. Soon, the prospect of buying an off-the-shelf, one-size-fits-all product may become unpalatable to the most heavily engaged consumers, while even mainstream shoppers will start to expect a greater degree of customisation.”
– Richard Hopping, Senior Brand and Household Analyst
When it comes to Mintel’s brand research, the top scorers tend to be household names, based on heritage, widespread availability and marketing power. Colgate and Dove are the most widely-used BPC brands covered by Mintel’s research, for example, and they’re also well-trusted by consumers.
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