Brand Overview: BPC - UK - January 2019
"The changing nature of wellbeing presents opportunities. While previously consumer focus may have been mainly about the impact of products on the body, we are already starting to see the mind take equal precedence. The inclusion of probiotics, adaptogens and aromatherapy claims to keep the whole body in balance could all help brands to tap in to consumer demand for holistic solutions."
- Richard Hopping, Senior Brand and Household Analyst
This Report looks at the following areas:
- Functionality drives caring image
- Holistic approach may adjust definition of health and wellbeing
- Expertise built over many years
- Premium traits often guided by high prices
- Lush sets the ethical standard in BPC
- Consumers believe self-described brands are natural
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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