Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Contemporary consumers are sensitive to the idea of glamour, exclusivity and indulgence, suggesting that BPC products that balance functionality with intangible perceptions of luxury have the potential to resonate widely among consumers. However, ethics have also come into play, and consumers are putting the BPC industry under scrutiny. Increasingly, consumers are appreciating those brands that embrace positive values and that are committed towards the natural world as well as the people who live in it.”

– Emilia Tognacchini, Junior Research Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • Brand Leaders
            • Daily needs and availability define top brands
              • Figure 1: Top brands in the BPC sector, by overall usage, November 2017-July 2019
            • Pride and preference travel in parallel
              • Figure 2: Top brands in the BPC sector, by commitment (net of “It’s a favourite brand” and “I prefer this brand over others”), November 2017-July 2019
            • Premium brands are perceived as unique
              • Figure 3: Top brands in the BPC sector, by differentiation (net of “it’s a unique brand” and “It stands out as being somewhat different from other brands”), November 2017-July 2019
            • Functionality drives consumers’ satisfaction
              • Figure 4: Top brands in the BPC sector, by satisfaction (net of “Excellent” and “Good” reviews), November 2017-July 2019
            • Accessibility can influence trust
              • Figure 5: Top brands in the BPC sector, by agreement with “A brand that I trust”, November 2017-July 2019
            • Perceptions around economic value can differ
              • Figure 6: Top brands in the BPC category, by agreement with “A brand that offers good value”, November 2017-July 2019
            • Brands are handed down from one generation to another
              • Figure 7: Top brands in the BPC sector, by agreement with “A brand that is consistently high quality”, November 2017-July 2019
            • BPC Hot Topics
              • Perceptions of health and wellbeing are defined by functionality
                • Figure 8: Top brands in the BPC sector, by agreement with “A brand that cares about my health and wellbeing”, November 2017-July 2019
              • Time makes brands experts
                • Figure 9: Top brands in the BPC sector, by agreement with “Expert”, November 2017-July 2019
              • Exclusivity extends across businesses
                • Figure 10: Top brands in the BPC sector, by agreement with “Exclusive”, November 2017-July 2019
              • Simple leads the way on ethicality
                • Figure 11: Top brands in the BPC sector, by agreement with “Ethical”, November 2017-July 2019
              • Brands recall ideas of naturalness in their names
                • Figure 12: Top brands in the BPC sector, by agreement with “Natural”, November 2017-July 2019
              • What we think
              • Brand Leaders – What You Need to Know

                • Daily needs and availability define top brands
                  • Pride and preference travel in parallel
                    • Bio-Oil stands out for targeting particular skincare needs
                      • NIVEA brands have consistently high recommendation
                        • Accessibility can influence trust
                          • Perceptions around economic value can differ
                            • Brands are handed down from one generation to another
                            • Brand Usage

                              • Daily needs and availability define top brands
                                • Figure 13: Top brands in the BPC sector, by overall usage, November 2017-July 2019
                              • Skincare means protection
                                • Figure 14: Unilever, Simple Protect 'n' Glow Radiance Booster SPF 30, December 2019
                              • Beyond beauty benefits: consumers value social commitment
                                • Figure 15: Top brands used in the BPC sector, by usage in the last 12 months, November 2017-July 2019
                              • Men show loyalty to men’s BPC brands
                                • Quality and promotion play important roles
                                  • Figure 16: Top brands in the BPC sector, by the lowest proportions of lapsed users, November 2017-July 2019
                              • Brand Preference

                                • Pride and preference travel in parallel
                                  • Figure 17: Top brands in the BPC sector, by commitment (net of “It’s a favourite brand” and “I prefer this brand over others”), November 2017-July 2019
                                • Brands can benefit from environmentally friendly initiatives
                                  • Figure 18: Top brands in the BPC sector, by agreement with “A brand that I am proud to be associated with”, November 2017-July 2019
                                  • Figure 19: Dove UK & Ireland tweet, October 2019
                                  • Figure 20: Colgate Bamboo Charcoal Soft Toothbrush, Colgate-Palmolive, December 2019
                              • Brand Differentiation

                                • Premium brands are perceived as unique
                                  • Figure 21: Top brands in the BPC sector, by differentiation (net of “It’s a unique brand” and “It stands out as being somewhat different from other brands”), November 2017-July 2019
                                • Bio-Oil stands out for targeting particular skincare needs
                                  • Figure 22: Bio-oil Dry Skin Gel, Union Swiss, 2019
                              • Brand Satisfaction and Recommendation

                                • Functionality drives consumers’ satisfaction
                                  • Figure 23: Top brands in the BPC sector, by satisfaction (net of “Excellent” and “Good” reviews), November 2017-July 2019
                                • Luxury brands inspire excellent reviews
                                  • Figure 24: Top brands in the BPC sector, by excellent reviews, November 2017-July 2019
                                • NIVEA brands have consistently high recommendation
                                  • Figure 25: Top brands in the BPC sector, by likely recommendation, November 2017-July 2019
                                  • Figure 26: Examples of new launches from Beiersdorf’s NIVEA brand, 2019
                              • Trust Leaders

                                • Accessibility can influence trust
                                  • Figure 27: Top brands in the BPC sector, by agreement with “A brand that I trust”, November 2017-July 2019
                                • Regular shaving requires trustworthy razors
                                • Value Leaders

                                  • Perceptions around economic value can differ
                                    • Figure 28: Top brands in the BPC category, by agreement with “A brand that offers good value”, November 2017-July 2019
                                  • Simple and Dove offer good value and positive ideas
                                    • Different factors play a role for brands that are worth paying more for
                                      • Figure 29: Top brands in the BPC sector, by agreement with “A brand that is worth paying more for”, November 2017-July 2019
                                  • Quality Leaders

                                    • Brands are handed down from one generation to another
                                      • Figure 30: Top brands in the BPC sector, by agreement with “A brand that is consistently high quality”, November 2017-July 2019
                                  • BPC Hot Topics – What You Need to Know

                                    • Perceptions of health and wellbeing are defined by functionality
                                      • Time makes brands experts
                                        • Exclusivity extends across businesses
                                          • BPC is the most scrutinised industry
                                            • Brands recall ideas of naturalness in their names
                                            • Health and Wellbeing

                                              • Perceptions of health and wellbeing are defined by functionality
                                                • Figure 31: Top brands in the BPC sector, by agreement with “A brand that cares about my health and wellbeing”, November 2017-July 2019
                                              • For women efficacy is key
                                                • Figure 32: Top brands in the BPC section, by agreement with “Effective”, November 2017-July 2019
                                            • Expertise and Scientific Certifications

                                              • Time makes brands experts
                                                • Figure 33: Top brands in the BPC sector, by agreement with “Expert”, November 2017-July 2019
                                              • Science backing boosts expertise
                                                • Figure 34: Examples of Sensodyne and Johnson’s Baby launches, 2019
                                              • Lab-inspired packaging gives a touch of expertise
                                                • Figure 35: Aesop Departure and Arrival sets, 2019
                                            • Premium Brands and Premiumisation

                                              • Exclusivity extends across businesses
                                                • Figure 36: Top brands in the BPC sector, by agreement with “Exclusive”, November 2017-July 2019
                                              • Baylis & Harding offers affordable luxury
                                                • Figure 37: Top brands in the BPC sector, by agreement with “Indulgent”, November 2017-July 2019
                                              • Lancôme knows how to offer indulgence and glamour to women of all ages
                                                • Figure 38: Top brands in the BPC sector, by agreement with “Glamorous”, November 2017-July 2019
                                                • Figure 39: The Lancôme x Chiara Ferragni collection for Summer 2019, Lancôme, 2019
                                            • Ethical Brands

                                              • BPC is the most scrutinised industry
                                                • Figure 40: Top brands in the BPC sector, by agreement with “Ethical”, November 2017-July 2019
                                              • Beyond the environment and animals, there are people
                                                • Simple leads the way on ethicality
                                                  • Figure 41: Simple Little Mix Biodegradable Cleansing Wipes (Unilever), 2019
                                                • Eco-friendly packaging solutions become popular
                                                  • Refillable options are on the increase
                                                    • Figure 42: Percentage of launches in the BPC sector carrying the refill/refillable claim, December 2016-November 2019
                                                    • Figure 43: Examples of refill/refillable launches in the BPC sector, 2019
                                                • Natural Brands

                                                  • Brands recall ideas of naturalness in their names
                                                    • Figure 44: Top brands in the BPC sector, by agreement with “Natural”, November 2017-July 2019
                                                  • Consumers look for ‘clean’ beauty and grooming routines
                                                    • Figure 45: Percentage of launches in the BPC sector carrying the free from* and/or natural** claims, December 2016-November 2019
                                                  • The power of natural ingredients
                                                    • Figure 46: Share of botanical claims in the BPC sector, by sub-category, January 2018-November 2019
                                                • The BPC Retail Environment – What You Need to Know

                                                  • Before buying, beauty consumers research online
                                                    • BPC online shopping is a real competitor
                                                      • When buying premium brands, the location matters
                                                        • Excess packaging can represent a limit when shopping online
                                                        • Online Research and Reviews

                                                          • Before buying, beauty consumers research online
                                                            • Figure 47: Sources of research when buying beauty/grooming products online, August 2019
                                                          • Consumers’ trust and BPC online shopping
                                                            • Figure 48: Attitudes towards shopping online for beauty/grooming products, August 2019
                                                        • The BPC Shopping Landscape

                                                          • BPC online shopping is a real competitor
                                                            • Online retailers target different age groups with diverse BPC desires
                                                              • Figure 49: Beauty Bay advertising, December 2019
                                                            • Expertise to filter the best
                                                              • Personalising BPC online shopping
                                                                • BPC concept stores offer more than products
                                                                  • Figure 50: The Body Shop concept store, September 2019
                                                                  • Figure 51: Deciem Avestan Eau de Parfum, December 2019
                                                                • Online buyers too look for tangible experiences
                                                                    • Figure 52: Online beauty/grooming shopping behaviours, August 2019
                                                                • Buying Premium Brands Online

                                                                  • When buying premium brands, the location matters
                                                                    • Premium BPC online shopping
                                                                      • Figure 53: Escentual Christmas advertising, December 2019
                                                                    • Collaborations between retailers can improve customer loyalty
                                                                    • Buying Ethical Brands Online

                                                                      • Ethical BPC consumers have places to shop online too
                                                                        • Figure 54: SUSTbeauty post, October 2019
                                                                        • Figure 55: LoveLula Beauty Box, July 2019
                                                                      • Excess packaging can represent a limit when shopping online
                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                        • Abbreviations
                                                                        • Appendix – Brands Covered

                                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                          • Market

                                                                            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                          • Consumer

                                                                            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                          • Brand/Company

                                                                            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                          • Data

                                                                            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                          Trusted by companies. Big and small.