Brand Overview: Food - UK - April 2019
Covered in this report
Since the beginning of 2016, Mintel has conducted brand research on over 100 brands operating in food markets. As well as consumers’ attitudes towards brands, we investigate how many people have used those brands, how positive their experience of the brand was and whether they would recommend that brand.
Research is run at a brand level, rather than based on a particular product. So rather than asking specifically about people’s perception of Hovis’ bread loaves or of Cathedral City’s extra mature cheddar cheese, for example, we ask about their overall perception of the Hovis and Cathedral City brands.
Data in this report is drawn from fieldwork conducted between January 2016 and March 2019. Many brands have been covered on multiple occasions and, unless otherwise stated, Mintel’s data refers to the most recent wave of research in which a given brand featured. Please refer to the report Appendix for details of the Reports from which the brand data has been taken.
“Consumers’ habits are changing, such as through the cutting of meat consumption or searching for healthier foods. However, such is the correlation between taste and purchase intent within the food sector that brands with a particularly premium or delicious image can leverage the superior experience that their product can offer on those occasions when consumers do indulge.”
– Richard Hopping, Senior Brand and Household Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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