Brand Perceptions of Canadian Financial Institutions - August 2012
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Canadian financial institutions generally have good reputations, and Canadian financial banking and insurance companies are regarded as some of the safest in the world. However, Canadian banking and insurance consumers have varying opinions about financial services brands and the customer experiences they provide. This report takes a closer look at those perceptions and how institutions can work to develop strategies that are more in line with their desired core branding concepts.
What you need to know:
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