Brand Perceptions of Financial Services Companies - US - April 2010
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The landscape for financial services providers has changed radically in the last few years. Although “big bank” conglomerates are still the dominant channels that the majority of consumers turn to for financial products and services, consumers are increasingly interested in purchasing financial products and services from institutions that they consider to be fair and trustworthy.
In order to gauge how consumers perceive leading brands within the financial services industry, Mintel commissioned Greenfield Online to survey a nationally representative sample of 2,000 consumers about their attitudes toward and perceptions of financial services brands.
This research provides brand planners with actionable consumer insights and competitive benchmarks to use in monitoring their own brand performance. Additionally, the report provides actual examples of advertising strategies that are being used effectively to reach their audience. This report builds on the analysis presented in Mintel's report Brand Perceptions ofFinancial Services Providers – April 2008 and address questions such as:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.