Brazil Beer Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Beer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This Report looks at the Brazil market for beer sold in both the on-premise, such as out-of-home outlets such as bars, pubs, restaurants and clubs where the drink is consumed on the premises, and the off-premise (retail) market, such as supermarkets and convenience stores.
- Fruit beer
Products excluded from the market size are selectively commented on in other sections of the Report.
The main style of beer consumed in Brazil is lager, largely produced by the major breweries. This report also covers ale, which is a style often produced by craft breweries. Lager can broadly be described as a light/amber, clear, carbonated beer brewed with pale kilned malts which, after fermentation, is filtered, pasteurized and conditioned before being packaged in cans, bottles or kegs for sale.
Ale refers to top-fermented beers including bitter and mild, pale, export and brown ales, stout, porter, barley wine and strong ales, as well as Indian and American pale ales, among others. These beers are so called because the yeast floats to the surface during fermentation, as opposed to lagers, which are bottom-fermented. Barley wine is simply a beer with a very high ABV (alcohol by volume).
The main two segments analyzed in the market size based on their ABV are:
- Light/no/low: 0%-4.3%
- Standard: 4.4%-5.0%
Strong and extra strong beers in Brazil are part of the premium segment, which represents around 6% of total beer volume and is included in the standard segment. Hence, the isolated involvement of higher alcohol content beers is not significant because it represents a slice of an already small niche market. The market size in value and volume is based on the off-premise (retail) market.
The correct spelling of the most common type of cask-conditioned beer in Brazil is ""chope"", but there are variations, such as Brahma Chopp.
What you need to know
Brazil’s beer market not expected to see the level of growth over the next five years that it saw in 2013 and 2014. The country’s political and economic uncertainties, the high levels of unemployment and the consumers’ concerns towards their health are the main reasons for that.
Mintel expects Brazil’s beer market to grow 3.3% in value and 1% in volume in 2018, stimulated by the World Cup (see Market Size and Forecast). The growth in value can be explained by the fact that, according to the survey conducted for this Report, 57% of consumers prefer to drink small amounts of expensive beer rather than large amounts of cheap beer. This is an opportunity for brands to invest in premium products with higher added value or options that require a smaller single disbursement and can be adapted to different consumption occasions (see The Consumer).
Expert analysis from a specialist in the field
Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The economic uncertainty and the concerns about the quality of the products impose some challenges to the beer market. Brands need to differentiate themselves and meet the consumers’ demands in a segmented way – by consumption occasion or type of customer. In addition, it’s important to offer higher-value-added products in order to balance the market’s growth, which should not be significant in volume.
Ana Paula Gilsogamo
Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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