Brazil Brazilian Lifestyles: Innovating Through the Recession Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Brazilian Lifestyles: Innovating Through the Recession market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report investigates the following issues for Brazil and their impact on Brazilians’ lifestyles:
- Brazil’s economy and impactful factors over it
- Population: more refugees living in Brazil, women and labor market and aging population
- In which categories Brazilians spent more in 2017
- Categories overview: what happened and what’s next for food (in and out of home), non-alcoholic beverages, alcoholic beverages (at home and on premise), health and wellbeing and personal finance.
- Brazilians’ financial situation and where they spend their extra money
- Expectations towards the 2018 elections
- Impact of the current economic situation on personal decision making
- Brazilians concerns about their future
- World Cup: feelings and estimate spending
Expert analysis from a specialist in the field
Written by Naira Sato, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite Brazil’s political instability, there is a positive perception about the future of the economy. Brazilians have learned from the economic recession and have created new business models, offering products and services at more affordable prices, and the tendency is that they will keep thriving as consumers are still holding off on spending extra money.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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