Brazil Bread and baked goods market report
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Providing the most comprehensive and up-to-date information and analysis of the Bread and Baked Goods market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers packaged bread and cakes and baked goods. Market size includes sales of bread and baked goods in all retail channels, and the products covered are divided into:
- Plain white bread: this includes sales of white packaged bread.
- Plain nonwhite bread: this includes sales of whole-grain and other combinations.
- Specialty bread: bagels, baguettes, pitas, wraps, chapatis, naan bread, panini, garlic bread (brown, seeded, and white).
- Pão Francês (French rolls): typical Brazilian bread made with white or whole-grain wheat, sold in bakeries and made daily on premise.
- Packaged cakes: ready-to-eat sweet packaged cakes sold in individual portions and non-individual packages of approximately 250g.
- Bisnaguinha: light and small bread, a bit smaller than hot dog rolls.
What you need to know
After consecutive falls since 2015, retail sales of bread and baked goods in Brazil should stabilize in terms volume – Mintel forecasts a 0.8% growth in 2018. In terms of value, the category is expected to grow 3%, as the production costs go up and companies invest in more healthful and higher value-added options.
The difference between volume and value can be explained by the lower levels of bread and baked goods consumption, as well as by the higher prices offered to consumers. In addition, people are favoring more healthful products, which are normally more expensive. According to the survey conducted for this Report, 37% of consumers are eating less bread/baked goods in general while 28% are replacing bread/baked goods with other light/ healthier options (eg yogurt, tapioca).
There is, however, a greater interest in and demand for higher-value-added products. The survey shows 24% of consumers are replacing French rolls with other types of bread, 15% are eating more gluten-free bread/ baked goods (eg pão de queijo), and 10% are eating more bread/ baked goods to replace meals.
Expert analysis from a specialist in the field
Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brazil’s bread and baked goods market has two main challenges: the consumers' health concerns and the high prices that hinder growth in volume. Brands, therefore, could invest in more healthful and higher-value-added options, such as whole-grain products free from gluten and based on alternative flour. In addition, brands could invest in convenient formats, indulgent flavors and filling products that can replace a meal or be consumed as a snack.
Ana Paula Gilsogamo
Food & Drink Analyst
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