Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Bread and Baked Goods market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report covers packaged bread and cakes and baked goods. Market size includes sales of bread and baked goods in all retail channels, and the products covered are divided into:

  • Plain white bread: this includes sales of white packaged bread.
  • Plain nonwhite bread: this includes sales of whole-grain and other combinations.
  • Specialty bread: bagels, baguettes, pitas, wraps, chapatis, naan bread, panini, garlic bread (brown, seeded, and white).
  • Pão Francês (French rolls): typical Brazilian bread made with white or whole-grain wheat, sold in bakeries and made daily on premise.
  • Packaged cakes: ready-to-eat sweet packaged cakes sold in individual portions and non-individual packages of approximately 250g.
  • Bisnaguinha: light and small bread, a bit smaller than hot dog rolls.

What you need to know

After consecutive falls since 2015, retail sales of bread and baked goods in Brazil should stabilize in terms volume – Mintel forecasts a 0.8% growth in 2018. In terms of value, the category is expected to grow 3%, as the production costs go up and companies invest in more healthful and higher value-added options.

The difference between volume and value can be explained by the lower levels of bread and baked goods consumption, as well as by the higher prices offered to consumers. In addition, people are favoring more healthful products, which are normally more expensive. According to the survey conducted for this Report, 37% of consumers are eating less bread/baked goods in general while 28% are replacing bread/baked goods with other light/ healthier options (eg yogurt, tapioca).

There is, however, a greater interest in and demand for higher-value-added products. The survey shows 24% of consumers are replacing French rolls with other types of bread, 15% are eating more gluten-free bread/ baked goods (eg pão de queijo), and 10% are eating more bread/ baked goods to replace meals.

Expert analysis from a specialist in the field

Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brazil’s bread and baked goods market has two main challenges: the consumers' health concerns and the high prices that hinder growth in volume. Brands, therefore, could invest in more healthful and higher-value-added options, such as whole-grain products free from gluten and based on alternative flour. In addition, brands could invest in convenient formats, indulgent flavors and filling products that can replace a meal or be consumed as a snack. Ana Paula Gilsogamo
Food & Drink Analyst

mintelcontainerpage
74901
3283.7400
593
2018-09-04T00:00:00+0000
67
583
619

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Unfavorable economic scenario and high unemployment rate
              • High dollar and new freight table affect wheat prices
                • Search for healthy products affects the category
                  • Opportunities
                    • Search for healthy options can boost higher value-added products
                      • There is space for easy-to-prepare products and delivery services
                        • Category can expand consumption occasions beyond breakfast
                          • What we think
                          • The Market – What You Need to Know

                            • Market grows in value and stabilizes in volume
                              • Economic scenario, unemployment, and dollar impact the category
                              • Market Size and Forecast

                                • Market grows in value and stabilizes in volume
                                  • Figure 1: Retail sales of bread and baked goods, by value and volume, 2013-23
                                • Economic scenario and healthy habits affect the category
                                  • Figure 2: Forecast of Brazil retail sales of bread and baked goods, by value, 2013-23
                                  • Figure 3: Forecast of Brazil retail sales of bread and baked goods, by volume, 2013-23
                              • Market Drivers

                                • Unfavorable economic scenario and high unemployment rate
                                  • High dollar exchange rate impacts flour price
                                    • Truck drivers’ strike affects GDP forecast and wheat price
                                      • Aging population
                                        • 60% of Brazilian adults are overweight and 6.2% have diabetes
                                          • Consumption of gluten-free products can increase
                                            • Sodium reduction in bread and bisnaguinhas
                                              • Regulation of whole-grain products
                                              • Key Players – What You Need to Know

                                                • Grupo Bimbo leads the market in value and volume
                                                  • Brands invest in more healthful products
                                                    • Adding texture to bread and baked products can attract consumers
                                                    • Market Share

                                                      • Grupo Bimbo leads the market in value and volume
                                                        • Figure 4: Leading companies’ shares in the bread and baked goods retail market, by value – Brazil, 2016-17
                                                        • Figure 5: Leading companies’ shares in the bread and baked goods retail market, by volume – Brazil, 2016-17
                                                    • Marketing Campaigns and Actions

                                                      • Wilckbold invests in craft bread
                                                        • Nutrella launches a line of whole-grain bread
                                                          • Pullman launches special Christmas edition
                                                            • Figure 6: Pullman Artesano
                                                          • Bauducco partners with Snickers and launches new indulgent flavor
                                                            • Figure 7: Bauducco + Snickers
                                                          • Premium bakeries and cafes expand their presence
                                                          • Who’s Innovating?

                                                            • Adding texture to bread and baked products can attract consumers
                                                              • Figure 8: Percentage of bread and baked goods with texture claims, by top countries, January 2016-January 2018
                                                            • Bread and baked goods with convenient packaging appeal to Brazilians
                                                              • Figure 9: Percentage of bread and baked goods with “convenient packaging,” January 2015-June 2018
                                                              • Figure 10: Bread and baked goods bought, by convenient packaging, June 2018
                                                          • The Consumer – What You Need to Know

                                                            • There is space for easy-to-prepare products
                                                              • International types of bread can appeal to AB consumers
                                                                • Well-known brands can invest in whole-grain products with nutritional benefits
                                                                  • Category needs to invest in lighter and more healthful options
                                                                    • Delivery of bread and baked products appeal to women
                                                                    • Bread and Baked Goods Bought

                                                                      • Savory baked goods can invest in frozen stuffed options
                                                                        • Figure 11: Bread and baked goods bought, June 2018
                                                                      • There is space for easy-to-prepare products
                                                                        • Figure 12: Bread and baked goods bought, by types of bread and baked goods, June 2018
                                                                        • Figure 13: Forno de Minas Traditional Frozen Cheese Bread
                                                                      • Nostalgic flavors can appeal to Millennials
                                                                        • Figure 14: Bread and baked goods bought, by generation, June 2018
                                                                    • Meal Occasion

                                                                      • Other varieties of bread can gain space during breakfast
                                                                        • Figure 15: Meal occasion, by type of bread, June 2018
                                                                      • Mini options of indulgent snacks can appeal to women
                                                                        • Figure 16: Meal occasion, by gender, June 2018
                                                                      • International types of bread can appeal to AB consumers
                                                                        • Figure 17: Meal occasion, international types of bread by gender, June 2018
                                                                    • Choice Drivers

                                                                      • Well-known brands can invest in whole-grain products with nutritional benefits
                                                                        • Figure 18: TURF analysis - choice drivers, June 2018
                                                                      • Whole-grain bread can appeal to consumers aged 55+
                                                                        • Figure 19: Choice drivers, by age group, June 2018
                                                                      • Sweet baked goods with nutritional benefits can attract women
                                                                        • Figure 20: Choice drivers, by gender, June 2018
                                                                    • Changing Consumption Habits

                                                                      • Category needs to invest in lighter and more healthful options
                                                                        • Figure 21: Changing consumption habits, June 2018
                                                                      • Gluten-free bread and baked goods can appeal to those aged 16-34
                                                                        • Figure 22: Changing consumption habits, by generation, June 2018
                                                                        • Figure 23: Bread and baked goods bought, by generation, June 2018
                                                                      • Bread and baked goods can stimulate consumption as meal replacement among men
                                                                        • Figure 24: Changing consumption habits, by generation, June 2018
                                                                    • Attitudes towards Bread and Baked Goods

                                                                      • Bakeries and cafés can invest in fresh bread to add value
                                                                        • Figure 25: Attitudes towards bread and baked goods, June 2018
                                                                        • Figure 26: Detail for open kitchen – Casa Mathilde
                                                                      • Delivery of bread and baked products appeal to women
                                                                        • Figure 27: Attitudes towards bread and baked goods, by gender, June 2018
                                                                        • Figure 28: Application screens - Panacea
                                                                      • Whole-grain baked products can highlight flavor to attract AB consumers
                                                                        • Figure 29: Attitudes towards bread and baked goods, by socioeconomic group, June 2018
                                                                        • Figure 30: Options for whole-grain empanadas (savory pies) – Caminito Empanadas menu
                                                                    • Appendix – Abbreviations/Terms

                                                                      • Abbreviations/Terms
                                                                      • Appendix – Market Size and Forecast

                                                                        • Market Size and Forecast
                                                                          • Figure 31: Retail sales of bread and baked goods, by value and volume, 2013-2023
                                                                          • Figure 32: Forecast of Brazil retail sales of bread and baked goods, by value, 2013-23
                                                                          • Figure 33: Forecast of Brazil retail sales of bread and baked goods, by volume, 2013-23
                                                                          • Figure 34: Leading companies’ shares in the bread and baked goods retail market, by value – Brazil, 2016-17
                                                                          • Figure 35: Leading companies’ shares in the bread and baked goods retail market, by volume – Brazil, 2016-17

                                                                      About the report

                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                      • The Consumer

                                                                        What They Want. Why They Want It.

                                                                      • The Competitors

                                                                        Who’s Winning. How To Stay Ahead.

                                                                      • The Market

                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                      • The Innovations

                                                                        New Ideas. New Products. New Potential.

                                                                      • The Opportunities

                                                                        Where The White Space Is. How To Make It Yours.

                                                                      • The Trends

                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                      Description