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Brazil Busy Lifestyles Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Busy Lifestyles market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

This Report continues the analyses presented by previous Mintel’s The Time-Pressed Consumer – Brazil, June 2013 and The Time-Pressed Consumer – Brazil, October 2015 Reports. The consumer research was commissioned by Mintel in order to evaluate the current lifestyles of Brazilians and their attitudes toward the use of personal time.

This Report investigates whether there has been any change in consumers’ lifestyle regarding time savings, what activities are being carried out less frequently, and what alternatives and technologies consumers are using or would like to use to help them organize their free time.

What you need to know

Brazilian consumers are trying to save time, by means of organizing the agenda to avoid traffic, opting for convenient food and drinks, or using multifunctional personal care products, for example.

They are also “doing it themselves” more often when it comes to household tasks, either to learn new skills or to save money. The research shows that, because of this DIY (do-it-yourself) habit, 82% watch online videos that help them learn some “life hacks” (eg how to fix things at home).

Stress is also a relevant issue for consumers. Companies that are able to help Brazilians deal with this, either through products or services, will be rewarded.

Expert analysis from a specialist in the field

Written by Andre Euphrasio, a leading analyst in the Lifestyles sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As consumers look for ways to adopt healthy eating habits, combat stress, and make better use of their time, there are opportunities for brands and companies to create products and services that help them achieve these goals. Offering assistance in these areas will probably enhance consumers’ appreciation and potentially improve sales. Andre Euphrasio
Lifestyles Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Brazilians feel the negative impact of traffic congestions
              • Stress is a relevant problem among consumers
                • Opportunities
                  • Brazilians are doing more DIY activities at home
                    • Young Brazilians are replacing meals for snacks
                      • Consumers are looking for online help
                        • What we think
                        • The Market – What You Need to Know

                          • The Brazilian economy
                            • Expansion of cycle lanes in Brazil
                            • Market Drivers

                              • The Brazilian economy
                                • Inflation is dropping
                                  • Unemployment rate is falling
                                    • Government maintains cuts in the interest rate
                                      • Large cities concentrate half of Brazil’s population
                                        • Traffic improves in the largest city of the country
                                          • Expansion of cycle lanes in Brazil
                                          • Key Players – What You Need to Know

                                            • O Boticário innovates in customer service
                                              • Official WhatsApp accounts for companies
                                              • Marketing Campaigns and Actions

                                                • Trident helps pedestrians relax
                                                  • O Boticário inaugurates store with personalized service
                                                    • WhatsApp launches official accounts for companies
                                                      • ShopFacil.com works with voice recognition
                                                        • Ambev delivers drinks in up to one hour
                                                        • The Consumer – What You Need to Know

                                                          • Brazilians are doing more DIY activities
                                                            • Young Brazilians are replacing meals for snacks
                                                              • Time for personal care is scarce
                                                                • Brazilians are looking for online help
                                                                • Attitudes toward Current Lifestyle

                                                                  • Brazilians are doing more DIY activities
                                                                    • Figure 1: Attitudes toward current lifestyle, September 2017
                                                                  • Young women are experiencing stress more
                                                                    • Figure 2: Attitudes toward current lifestyle, by age and gender, September 2017
                                                                  • AB consumers feel more the negative impact of traffic
                                                                    • Figure 3: Attitudes toward current lifestyle, by socio-economic group, September 2017
                                                                • Convenience in Food/Drinks

                                                                  • Brazilians want food that reduces stress
                                                                    • Figure 4: Convenience in food/drink, September 2017
                                                                  • Young consumers are replacing meals for snacks
                                                                    • Figure 5: Convenience in food/drinks, by age, September 2017
                                                                  • Brazilians aged 55+ want lighter meals
                                                                    • Figure 6: Convenience in food/drinks, by age, September 2017
                                                                • Convenience in Beauty and Personal Care

                                                                  • Brazilians do not have time to take care of their appearance
                                                                    • Figure 7: Convenience in beauty and personal care, September 2017
                                                                  • Brazilian women also want to save money
                                                                    • Figure 8: Convenience in beauty and personal care, by gender, September 2017
                                                                  • AB consumers demonstrate interest in multifunction products
                                                                    • Figure 9: Convenience in beauty and personal care, by socioeconomic group, September 2017
                                                                • Solutions for a Busy Lifestyle

                                                                  • Brazilians are looking for online help
                                                                    • Figure 10: Solutions for a busy lifestyle, September 2017
                                                                  • Consumers can benefit from online conversation
                                                                    • Using apps to organize life
                                                                      • Figure 11: Solutions for a busy lifestyle, September 2017
                                                                  • Appendix - Abbreviations

                                                                    • Abbreviations

                                                                    About the report

                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                    • The Consumer

                                                                      What They Want. Why They Want It.

                                                                    • The Competitors

                                                                      Who’s Winning. How To Stay Ahead.

                                                                    • The Market

                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                    • The Innovations

                                                                      New Ideas. New Products. New Potential.

                                                                    • The Opportunities

                                                                      Where The White Space Is. How To Make It Yours.

                                                                    • The Trends

                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                    Description