Brazil Color Cosmetics Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Color Cosmetics market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report examines the usage of makeup and nail products by women in Brazil. The market data considers sales across all channels, including direct sales to consumers and selected retail stores.
The consumer research includes the following products, divided into four categories:
- Face makeup: eg blushes and foundation
- Eyes makeup: eg mascara and liner
- Lips makeup: eg lipstick and gloss
- Nail: nail polish and varnish
The following products are excluded from this Report: nail varnish remover, medicated products including lip salves, and cosmetics hardware.
The consumer research, held online by Lightspeed/Mintel in May 2018, was answered by 750 women aged 16+ (see Methodology for more information). Detailed demographics are in the Databook.
In 2017, the market data has been compiled with a new methodology. As the Reports published before that employed a different approach, it’s not possible to make a direct comparison with current data.
What you need to know
Brazil’s color cosmetics market has faced some challenges due to the country’s economic recession. The category, however, has grown thanks to affordable prices and women’s participation in the labor market. The market of color cosmetics has been changing gradually. Brands have been trying to attract consumers using social media, offering mobile apps to test makeup, and developing communication strategies that focus on minority groups, such as drag queens, homosexuals, and transsexuals.
Expert analysis from a specialist in the field
Written by Juliana Martins, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing actions via social media and appealing to minority groups.
Beauty & Personal Care Specialist
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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