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Brazil Dessert and Sweets Consumption Habits Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Dessert and Sweet Consumption Habits market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

This Report explores all types of desserts and sweets. The consumer research includes the following desserts and sweets categories:

  • Ice cream
  • Chocolates (eg, bars, bonbons)
  • Cakes and pies
  • Chilled desserts
  • Bubble gums, lollipops, and candies
  • Sweet breads and baked sweets (eg, Sonho, Carolina)
  • Party candies (eg, brigadeiro, beijinho)
  • Sweet drinks (eg, milkshakes, smoothies)
  • Cookies, filled wafers
  • Cake mix (ie, to prepare with milk or water)

Expert analysis from a specialist in the field

Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Despite growing health concerns related to food and drinks consumption, indulgence and flavor are still the most important attributes for the desserts and sweets category. When consuming these products, Brazilians are eager to find a moment of pleasure that improves their mood and emotional well-being. Ana Paula Gilsogamo
Food & Drink Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Seen as non-essential, the category suffers with the economic insecurity
              • Health concerns and high incidence of obesity and diabetes impose challenges
                • Opportunities
                  • Search for indulgence and emotional well-being brings opportunities
                    • Health concerns can boost more healthful alternatives in the category
                      • Consumption as a snack between meals can also be an opportunity
                        • What we think
                        • The Market – What You Need to Know

                          • Economic situation and health concerns affect the category
                          • Market Drivers

                            • Inflation rate drops
                              • Unemployment rate still high
                                • Aging population
                                  • 60% of Brazil’s adult population is overweight
                                    • Increase in hypertension and diabetes incidence
                                      • Government plans to reduce sugar consumption
                                        • Change in labels includes allergenic and lactose content
                                        • Key Players – What You Need to Know

                                          • Arcor teaches consumers to prepare sweets and desserts
                                            • Fast food restaurants invest in unusual flavor combinations
                                              • Nestlé reduces sugar content without affecting flavor
                                              • Marketing Campaigns and Actions

                                                • Arcor teaches consumers to prepare sweets and desserts
                                                  • Figure 1: Arcor Brazil's 'Magical Recipes' campaign, October 2017
                                                • Fast-food restaurants invest in unusual flavor combinations
                                                  • Figure 2: ‘Chocofritas’ – Burger King
                                                  • Figure 3: Sundae Bacon – Burger King
                                                  • Figure 4: Cheese Bread with Nutella – McDonald's
                                                • Cacau Show invests in business models, expanding marketing options
                                                  • Figure 5: Business Models – Cacau Show
                                                • Nestlé reduces the sugar content without affecting flavor
                                                • Who’s Innovating?

                                                  • Sweets and desserts for consumption on-the-go appeal to Brazilians
                                                    • Figure 6: New product launches with "on-the-go" claim, top countries and Brazil, percentage of the total number of sweets and desserts* new product launches, January 2015-December 2017
                                                  • Brazilians seek sweets and desserts with functional/nutritional benefits
                                                    • Figure 7: New product launches with “functional/nutritional benefits”*, top 5 countries, percentage of the total number of sweets desserts** new product launches plus Brazil, January 2015-December 2017
                                                • The Consumer – What You Need to Know

                                                  • Investing in bakery desserts, cakes, and sweet pies represents opportunities for supermarkets’ private labels
                                                    • Consumption of sweets/desserts as a snack appeals to students
                                                      • More healthful alternatives can attract Brazilians
                                                        • Indulgent pleasure is very important for the category
                                                          • Semi-ready products can boost consumption among younger women
                                                          • Purchase Habits

                                                            • Investing in bakery desserts, cakes, and sweet pies represents opportunities for supermarkets’ private labels
                                                              • Figure 8: Purchase habits, type of sweet/dessert per sales channel, January 2018
                                                            • Premium ingredients can attract AB consumers to specialty stores
                                                              • Figure 9: Purchase habits, type of sweet/dessert per sales channel, January 2018
                                                              • Figure 10: Ofner's 'Festival de Brigadeiro' campaign
                                                            • Sweet drinks associated with well-known brands can appeal to men
                                                              • Figure 11: Purchase habits in restaurants when having a meal, by age and gender, January 2018
                                                          • Factors of Choice

                                                            • Special offers and promotions can be important to launch new flavors
                                                              • Figure 12: Factors of choice, January 2018
                                                              • Figure 13: 'Doughnuts, popcorn, action!' – Krispy Kreme and Cinemex
                                                            • More healthful options in individual packages can attract those aged 35+
                                                              • Figure 14: Factors of choice, by age, January 2018
                                                            • Consumption of sweets/desserts as a snack appeal to students
                                                              • Figure 15: Factors of choice, satisfies hunger, by working situation, January 2018
                                                          • Consumption Habits

                                                            • More healthful alternatives can appeal to Brazilians
                                                              • Figure 16: Consumption habits, January 2018
                                                            • Teaching easy sweet/dessert recipes can be an opportunity
                                                                • Figure 17: “Cook This Page” - IKEA
                                                                • Figure 18: 'Cook This Page' – IKEA
                                                              • Offering small-sized portions of sweets and desserts can help specialty stores to overcome the price barrier and appeal to those aged 16-34
                                                                • Figure 19: Consumption habits, by age, January 2018
                                                            • Behaviors toward Desserts and Sweets

                                                              • Indulgent pleasure is still very important for the category
                                                                • Figure 20: Behaviors toward desserts and sweets, January 2018
                                                              • Associating desserts/sweets with emotional well-being
                                                                • Special editions and seasonal products can appeal to AB consumers
                                                                  • Figure 21: Behaviors toward desserts and sweets, by socioeconomic group, January 2018
                                                                  • Figure 22: Zombie Frappucino – Starbucks
                                                                  • Figure 23: Unicorn Frappucino – Starbucks
                                                              • Interest in Innovation

                                                                • Investing in international sweets/desserts can be an opportunity
                                                                  • Figure 24: Interest in innovation, January 2018
                                                                • Brazilians want sweets/desserts with typical Brazilian flavors
                                                                  • Figure 25: Interest in innovation, by type of dessert purchased in the last six months, January 2018
                                                                • Semi-ready products can boost consumption among younger women
                                                                  • Figure 26: Interest in innovation, by gender and age, January 2018
                                                              • Appendix – Abbreviations

                                                                • Abbreviations