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Brazil Eating Out Trends - Foodservice from the Consumer's Perspective Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Eating Out Trends - Foodservice from the Consumer's Perspective market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Food prices can impact eating out habits
  • Health concerns should influence consumers' choices
  • Restaurants have the challenge of attracting consumers

Covered in this report

This report aims to analyze Brazilian consumers’ eating out habits, including occasions of eating out and ordering takeout, and their attitudes, behaviors, and spending habits in this category.

Expert analysis from a specialist in the field

Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

There has been an increase in consumer spending on eating out in Brazil in recent years. However, the unfavorable economic scenario, the high prices, the expansion of delivery services, and the consumers' health concerns impose some challenges. The market has become more competitive, with a special focus on promotions, healthy attributes, and convenience. Ana Paula Gilsogamo
Food & Drink Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Food prices can impact eating out habits
              • Health concerns should influence consumers' choices
                • Restaurants have the challenge of attracting consumers
                  • Opportunities
                    • Investing in generous portions to share can appeal to consumers
                      • Grab-and-go options can attract those who want a quick meal
                        • Restaurants can invest in unique experiences
                          • Investing in healthier options can be an opportunity to attract women and consumers aged 35+
                            • What we think
                            • The Market – What You Need to Know

                              • Food prices can impact eating out habits
                                • Health concerns should influence consumers' choices
                                • Market Drivers

                                  • Food prices can impact eating out habits
                                    • Figure 1: Brazil's National Wide Consumer Price Index, eating at home and eating out, monthly variation, from January to December 2018
                                  • Spending on eating out grows, but Brazilians seek cheaper options
                                    • Trans fat in industrialized foods may be banned or restricted
                                      • Health problems should influence consumers' choices
                                        • Feeling of insecurity impacts visits to restaurants and stimulates deliveries
                                        • Key Players – What You Need to Know

                                          • Apps, restaurants, and events expand delivery services
                                            • Fast food chains include healthier options on their menus
                                              • Table service stimulates consumption at Chick-fil-A chain
                                              • Marketing Campaigns and Actions

                                                • Apps, restaurants, and events expand delivery services
                                                  • Fast food chains include healthier options in their menus
                                                    • Figure 2: McVeggie
                                                    • Figure 3: Vegan Jack ‘n’ Ch**se
                                                    • Figure 4: Chipotle's Lifestyle Bowls Menu
                                                  • Restaurants bet on innovative additions to attract consumers
                                                    • Figure 5: Chokkie Thunder Burger
                                                    • Figure 6: Kit Kat Burrito
                                                • Case Studies

                                                  • Table service stimulates consumption at Chick-fil-A chain
                                                    • Figure 7: Chick-fil-A's table service
                                                  • #ChapolinChallenge defies the seasonality of pizzerias
                                                    • Figure 8: Chapolin Sincero's publication
                                                    • Figure 9: Google Trends Explore, search for the term "pizzaria" in Brazil, per hour – February5, 2019
                                                    • Figure 10: Google Trends Explore, search for the terms "Domino's Pizza" and "Pizza Hut" in Brazil, per hour – February5, 2019
                                                • The Consumer – What You Need to Know

                                                  • Investing in generous portions to share can appeal to consumers
                                                    • Options without animal-sourced ingredients can attract consumers aged 35+ to bakeries and Brazilian restaurants
                                                      • Instagrammable dishes can encourage Millennials to visit restaurants with table service
                                                        • International cuisines have the potential to attract AB consumers
                                                          • Grab-and-go options can attract those who want a quick meal
                                                          • Eating Out Habits

                                                            • Restaurants specialized in a specific ingredient/food type can appeal to consumers
                                                              • Figure 11: Eating out habits – Brazil, December 2018
                                                              • Figure 12: Factor for trying new venues, by eating out habits – Brazil, December 2018
                                                              • Figure 13: Arroz do Dia's promotion
                                                            • Options for specific diets can attract consumers to shops that sell tea or coffee drinks and sweets
                                                              • Figure 14: Eating out habits, by shops that sell tea or coffee drinks and sweets, by gender – Brazil, December 2018
                                                              • Figure 15: Nutie Dessert Bar's promotion
                                                          • Eating Out Occasion and Habits

                                                            • Investing in generous portions to share can appeal to consumers
                                                              • Figure 16: Eating out occasion and habits on special occasions - Brazil, December 2018
                                                              • Figure 17: P.F.Chang's Share Menu
                                                              • Figure 18: Big Five Boomerang's promotion
                                                              • Figure 19: Taco Bell's Party Packs
                                                            • Offering different sizes can help restaurants compete with "by kilo" options
                                                              • Figure 20: Eating out occasion and habits, daily routine – Brazil, December 2018
                                                              • Figure 21: Sukiya Brazil's menu
                                                          • Consumption Changes

                                                            • Promotions that encourage publications on social media can be a differential when it comes to finding cheaper options
                                                              • Figure 22: Consumption changes – Brazil, December 2018
                                                              • Figure 23: This is Not a Sushi Bar's promotion
                                                            • Options without animal-sourced ingredients can attract consumers aged 35+ to bakeries and Brazilian restaurants
                                                              • Figure 24: Consumption changes, by age – Brazil, December 2018
                                                              • Figure 25: Eating out habits, by age – Brazil, December 2018
                                                              • Figure 26: Myriam Vegetarian Sandwich
                                                              • Figure 27: Bocaína Vegen Sandwich
                                                            • Presence of a famous chef can attract those who are eating out less to save money for more expensive restaurants once in a while
                                                              • Figure 28: Consumption changes, by attitudes and behavior – Brazil, December 2018
                                                              • Figure 29: Nambu Cozinha de Raiz's promotion
                                                          • Attitudes and Behavior

                                                            • Restaurants need to invest in good customer service to retain clients
                                                              • Figure 30: Eating out habits – Brazil, December 2018
                                                            • Faster service and delivery can appeal to AB consumers
                                                              • Figure 31: Eating out habits – Brazil, December 2018
                                                              • Figure 32: Get In app
                                                            • Instagrammable dishes can encourage Millennials to visit restaurants with table service
                                                              • Figure 33: Eating out habits, by generation – Brazil, December 2018
                                                              • Figure 34: Kawaii Monster Cafe
                                                              • Figure 35: Namakura.ke
                                                          • Factor for Trying New Venues

                                                            • Campaigns with influencers can boost local restaurants
                                                              • Figure 36: TURF analysis, factor for trying new venues – Brazil, December 2018
                                                              • Figure 37: Quintal da Betti
                                                              • Figure 38: Video from the playlist "Onde Comer?"
                                                            • Promotions tied to social and environmental actions can motivate experimentation among Millennials
                                                              • Figure 39: Factor for trying new venues, by generation – Brazil, December 2018
                                                              • Figure 40: Just Salad's promotion
                                                              • Figure 41: Deliveroo's campaign
                                                            • International cuisines have the potential to attract AB consumers
                                                              • Figure 42: Factor for trying new venues, by socioeconomic group – Brazil, December 2018
                                                              • Figure 43: Migrants in Brazil, by top 10 countries of origin, from 2014 to 2017
                                                              • Figure 44: Spicy
                                                          • Factors

                                                            • Grab-and-go options can attract those who want a quick meal
                                                              • Figure 45: Factor, by daily routine – Brazil, August 2018
                                                              • Figure 46: BK Express
                                                              • Figure 47: Ofner to Go
                                                            • Unique experiences can attract young consumers who want to eat out for a special occasion
                                                              • Figure 48: Factor, by age group – Brazil, December 2018
                                                              • Figure 49: "The Journey To The Underworld"
                                                              • Figure 50: Mega Stacker Dynamite
                                                              • Figure 51: The Brick Bar
                                                            • Restaurants that show their preparation processes can attract young men
                                                              • Figure 52: Factor, by gender and age group – Brazil, December 2018
                                                              • Figure 53: Rong He
                                                              • Figure 54: All'Alfredo
                                                              • Figure 55: Pastel de Belém
                                                              • Figure 56: Caesar's Restaurant-Bar
                                                          • Appendix – Abbreviations

                                                            • Abbreviations