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Brazil Food & Beverage - Packaging Trends Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Food & Beverage - Packaging Trends market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Ban on plastic straws raises the question of sustainability
  • Brazil has high waste production and limited recycling rates
  • High level of food waste impacts businesses and consumers

Covered in this report

This report will cover trends in food and drink packaging, including all packaging types commonly used for shelf-stable, refrigerated and frozen food and drink items, and also delivery packaging. In addition, food and drink labeling and claims are discussed, particularly as they relate to themes applicable to the report.

Expert analysis from a specialist in the field

Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Plastic is the main villain when it comes to packaging. There is, however, much more to be discussed by the sector. As part of the purchasing and consumption experience, brands and companies must be aware of issues such as the use of inputs, management of food waste, health concerns, changes in family structures, new habits and needs and access to information Ana Paula Gilsogamo
Food & Drink Analyst

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Ban on plastic straws raises the question of sustainability
              • Brazil has high waste production and limited recycling rates
                • High level of food waste impacts businesses and consumers
                  • Opportunities
                    • Clean label packaging can attract those who seek healthy products
                      • Products can invest in sustainability to stand out
                        • Glass is the material more often associated with high quality
                          • Packages with digital interaction information appeal to AB consumers
                            • What we think
                            • Market Drivers

                              • New rules on nutritional labeling should impact the market
                                • Figure 1: Models of nutritional labeling being evaluated by Anvisa
                              • Ban on plastic straws raises the question of sustainability
                                • High level of food waste impacts businesses and consumers
                                  • Brazil has high waste production and limited recycling rates
                                    • Health problems influence what type of information Brazilians look for on packaging
                                      • Reduction of Brazilian families impact packaging portions and design
                                        • Ecommerce and delivery services influence food and drinks packaging
                                        • Key Players – What you need to know

                                          • Several companies invest in recyclable packaging
                                            • Offering different packaging sizes is important
                                              • Attractive packaging boosts consumption of yogurt in China
                                              • Marketing Campaigns and Actions

                                                • Big brands join in an international project for the use of fully reusable packaging
                                                  • Figure 2: TerraCycle Introduces Loop
                                                • First plastic-free store in Brazil
                                                  • Figure 3: Mappei store
                                                • Ambev launches canned versions of beers used to be sold only in glass
                                                  • Ben & Jerry’s pledges to ban the use of plastic
                                                    • Figure 4: Ben & Jerry’s and WWF campaign
                                                  • Coca-Cola announces a major investment in returnable packaging
                                                    • Letti invests in transparent packaging
                                                      • Cheetos launches Halloween special packaging
                                                        • Mate Leão invests in capsule format
                                                          • Ragazzo launches plantable cups
                                                            • Figure 5: Ragazoo and Sucos Naturebas campaign
                                                          • Danoninho’s on-the-go packaging highlights the use of sachets
                                                          • Who’s Innovating?

                                                            • Offering different packaging sizes is important
                                                              • Figure 6: Launches of alcoholic and non-alcoholic beverages, by packaging size – Brazil and worldwide, January 2015-December 2018
                                                              • Figure 7: Launches of food, by packaging size – Brazil and worldwide, January 2015-December 2018
                                                            • Sustainable packaging made with a nonpolluting material appeals to Brazilians
                                                              • Figure 8: Launches of food and beverages, by “recycling” and “ethical” claims, January 2015-December 2018
                                                          • Case Studies

                                                            • Attractive packaging boosts consumption of yogurt in China
                                                              • Figure 9: Terun products
                                                              • Figure 10: LePur products
                                                            • Coca-Cola’s customized and collectible packaging
                                                              • Figure 11: Coca-Cola campaign
                                                              • Figure 12: Coca-Cola campaign
                                                              • Figure 13: Coca-Cola Zero Avengers, Thailand, May 2019
                                                              • Figure 14: Coca-Cola BTS, South Korea, November 2018
                                                            • Sustainable wine packaging facilitates delivery
                                                              • Figure 15: Packaging images
                                                          • The Consumer – What You Need to Know

                                                            • Clean label packaging can attract those who seek healthy products
                                                              • Packages that extend expiration date can help consumers reduce waste
                                                                • Glass is the material most often associated with high quality
                                                                  • Lack of information is one of the main reasons why Brazilians find it difficult to be more sustainable
                                                                    • Packages with digital interaction information appeal to AB consumers
                                                                    • Attributes

                                                                      • Clean label packaging can attract those who seek healthy products
                                                                        • Figure 16: Attributes, by interest in food and beverage packaging – Brazil, April 2019
                                                                      • Sustainable products have greater appeal among Brazilians who buy food and drinks online
                                                                        • Figure 17: Attributes, by online habits – Brazil, April 2019
                                                                        • Figure 18: Frustration-Free Packaging
                                                                        • Figure 19: Tide Eco-Box
                                                                      • Young women are more likely to be interested in on-the-go packaging
                                                                        • Figure 20: Attributes, by age group and gender – Brazil, April 2019
                                                                    • Label Communication

                                                                      • Packages that extend expiration date can help consumers reduce waste
                                                                        • Figure 21: Label communication – Brazil, April 2019
                                                                        • Figure 22: Sainsbury’s new packaging
                                                                        • Figure 23: PlanticR packaging
                                                                      • Men are more likely to be interested in brand story and values
                                                                        • Figure 24: Label communication, by gender – Brazil, April 2019
                                                                      • Highlighting the origin of the ingredients appeals to those aged 35+
                                                                        • Figure 25: Label communication, by age group – Brazil, April 2019
                                                                        • Figure 26: Alkimia chocolate
                                                                    • Perception of Food and Drink Packaging Material

                                                                      • Glass is the material most often associated with high quality
                                                                        • Figure 27: Correspondence analysis, perception of food and drink packaging material – Brazil, April 2019
                                                                      • Paper and cardboard are seen as sustainable and recyclable
                                                                        • Figure 28: Nescau new packaging
                                                                      • Plastic is seen as the most polluting material
                                                                        • Figure 29: Perception of food and drink packaging material, “polluting” – Brazil, April 2019
                                                                        • Figure 30: Deliveroo campaign
                                                                    • Habits and Attitudes toward Packaging

                                                                      • Returnable packaging can be positioned as sustainable, not just economical
                                                                        • Figure 31: Habits and attitudes toward packaging – Brazil, April 2019
                                                                        • Figure 32: Coca-Cola campaign
                                                                      • Reusable packaging appeals to women aged 16-34
                                                                        • Figure 33: Habits and attitudes toward packaging, by gender and age group – Brazil, April 2019
                                                                        • Figure 34: Leite Moça collectible cans
                                                                      • Lack of information is one of the main reasons why Brazilians find it difficult to be more sustainable
                                                                        • Figure 35: Reasons for not maintaining sustainable habits – Brazil, April 2019
                                                                    • Interest in Food and Beverage Packaging

                                                                      • Resealable packages appeal to consumers
                                                                        • Figure 36: Interest in food and beverage packaging – Brazil, April 2019
                                                                      • Unique designs to collect can stimulate those influenced by attractive packaging
                                                                        • Figure 37: Interest in food and beverage packaging, by attributes – Brazil, April 2019
                                                                        • Figure 38: Brahma campaign
                                                                        • Figure 39: Nescau special packaging
                                                                        • Figure 40: Coca-Cola lunch box
                                                                      • Packages with digital interaction information appeal to AB consumers
                                                                        • Figure 41: Interest in food and beverage packaging, by socioeconomic group – Brazil, April 2019
                                                                        • Figure 42: Desrotulando app
                                                                        • Figure 43: Unilever and SmartLabel campaign
                                                                    • Appendix – Abbreviations

                                                                      • Abbreviations