Brazil Fragrances Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers fragrances for men and women. The information about sales (retail and direct to consumers) refers to men’s, women’s, and unisex fragrances (included in the women’s segment), and includes the following categories:
- Eau de parfum
- Eau de toilette
- Eau de cologne
- Lotions aftershave
Key points included
- The fragrance market could innovate more
- Fragrance primers could help prolong the scent
- Consumers should be better educated about fragrances
- Brands could invest in energizing fragrances for women
- National inputs could help the market reduce the dollar impact
- Older consumers believe fragrances are too personal to receive as a gift
Expert analysis from a specialist in the field
Written by Juliana Martins, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The fragrance market in Brazil has had one of the best performances in recent years when it comes to retail sales. The national brands expanded their sales channels and brought new fragrances to the market, which, combined with the Brazilian habit of using perfume, helped increase sales. The category, however, has innovated mainly with different scents and not with innovative products that draw consumers’ attention. Offering different formats and benefits, as well as focusing on specific demographic groups, can help brands stand out and boost consumption.
Beauty & Personal Care Specialist
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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