Brazil Haircare - Shampoo, Conditioner, Treatment and Coloring Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Haircare - Shampoo, Conditioner, Treatment and Coloring market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers haircare products for men and women, as well as unisex products. Market data is based on sales in all retail distribution channels, including direct sales to consumers, but it excludes the professional sector (products sold in beauty salons). Market data include:
- Shampoos: Regular rinse-out shampoo, 2-in-1 shampoo, 3-in1 shampoo, shampoo for Afro/ethnic hair, shampoo for men, antidandruff shampoo, medicated shampoo, problem hair, kids shampoo
- Conditioners: Leave-in, rinse-out, treatment masks
- Hair color products
The consumer research was conducted online by Lightspeed/ Mintel with 1,500 internet users aged 16+ in February 2018 (see Methodology). Detailed demographics can be found in the Databook.
In 2017, market data has been compiled using a new methodology. As the Reports published before 2017 used a differentiated approach, it’s not possible to draw a direct comparison with current data.
What you need to know
Shampoos and conditioners are considered products of basic hygienic need and are highly consumed in Brazil, even during financial difficulties. However, consumers have favored cheaper options, a behavior that has impacted retail sales performance in terms of value since 2015. On the other hand, the hair colorant market may have benefited from the economic recession. As consumers’ purchasing power has declined, brands of hair colorants have invested in the development of products that are easy to use (ie products that can be applied at home by consumers themselves).
Expert analysis from a specialist in the field
Written by Juliana Martins, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Brazilian haircare market is constantly innovating. New trends, such as natural, organic, and vegan products, as well as options for different hair types, such as curly and Afro-textured; new washing techniques, such as no-poo/low-poo; and line extensions, such as post-shampoos, pre-shampoos, and cleansing conditioners have impacted consumption and changed consumer behaviors.
Beauty & Personal Care Specialist
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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