Brazil Household Cleaning Habits Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Household Cleaning Habits market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report examines consumer attitudes and behaviors toward household cleaning, including who is primarily responsible for cleaning and who shares this responsibility with others. It also identifies changes in the frequency of using different cleaning products, consumer interest in household cleaning innovations, and consumer purchase drivers for household cleaning products.
What you need to know
Changes in consumer behavior have directly impacted the household cleaning products market. As people have demonstrated greater interest in themes such as wellbeing, sustainability, and gender equality, their attitudes toward different categories have evolved. In addition, Brazil’s economic difficulties have led consumers to make tough decisions regarding their shopping lists and seek out different product formats based on price and/or benefits.
Expert analysis from a specialist in the field
Written by Marina Pagel Ferreira, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sustainability is the keyword for the household cleaning products market. Many brands have adopted an eco-friendly approach, either through natural ingredients, chemical-free formulations, or recyclable, reusable, and biodegradable packaging. Changes in consumer behavior, however, also open opportunities for innovations in terms of fragrance, format, and positioning.
Marina Pagel Ferreira
Household & Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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