Brazil Juice Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Juice market, and the behaviours, preferences and habits of the consumer.
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This Report covers the market for fruit juices, juice drinks, and smoothies in Brazil.
The market size data includes: all frozen, refrigerated, or ambient fruit or vegetable juices; pure juice, RTD (ready-to-drink) nectars, and juice drinks, including carbonated juices consumers can drink without water. Coconut water is also included, and it is classified as “pure juice” (coconut juice).
Market size includes sales of juice in all retail channels and the products included are divided into:
- Whole/Pure juice: products consisting of 100% fruit juice;
- Nectars: products containing 25-99% fruit juice with added ingredients, mainly water;
- Juice drinks: fruit-based still drinks containing less than 25% fruit juice, with added ingredients such as water, but also sweeteners, flavorings, colorings, and/or vitamins.
The retail sales figures only include packaged products.
For the purposes of this Report, Mintel has defined a smoothie as a drink that is made with pure crushed fruit, but which may also include a small amount of fruit juice or purée, yogurt, milk, or soymilk, and is smooth in texture.
The following are excluded from the market size:
- Dehydrated/powdered juices that need to have water added;
- Syrups, cordials, and concentrates which consumers must dilute with water;
- Energy fruit drinks;
- Flavored waters.
- Unpackaged freshly squeezed fruit juices which are made from fruit at the point of purchase and consumed immediately (eg at fruit juice bars);
Products excluded from the market size are selectively commented on in other sections of the Report.
Expert analysis from a specialist in the field
Written by Marina Pagel Ferreira, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brazil’s juice market is on the rise, as it appeals to both consumers looking for more healthful drink alternatives and those who are seeking more affordable beverage options. The category, however, is very competitive. In addition, Brazilian consumers prefer freshly squeezed juice, which means brands need to innovate in terms of flavor, texture, benefits, packaging, and communication to attract and retain customers.
Marina Pagel Ferreira
Food & Drink Analyst
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