Brazil Juice - What Innovations Consumers Want & Opportunities for the Industry Report
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Covered in this report
This report covers the market for fruit juices, juice drinks, and smoothies in Brazil.
The market size data includes all frozen, refrigerated, or room temperature fruit or vegetable juices; pure juice, RTD (readyto-drink) nectars, and juice drinks, including carbonated juices consumers can drink without water. Coconut water is also included, and it is classified as “pure juice” (coconut juice).
Market size includes sales of juice in all retail channels and the products included are divided into:
- Whole/Pure juice: products consisting of 100% fruit juice
- Nectars: products containing 25-99% fruit juice with added ingredients, mainly water
- Juice drinks: fruit-based still drinks containing less than 25% fruit juice, with added ingredients such as water, but also sweeteners, flavorings, colorings, and/or vitamins
The retail sales figures only include packaged products. For the purposes of this Report, Mintel has defined a smoothie as a drink that is made with pure crushed fruit but which may also include a small amount of fruit juice or purée, yogurt, milk, or soy milk, and is smooth in texture.
Expert analysis from a specialist in the field
Written by Marina Ferreira, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The survey shows 100% whole juices have appealed to consumers who are seeking healthy options, while powdered juices have attracted those who prefer affordable options without compromising taste. Products positioned in this middle range – not so cheap or so healthy – such as sweetened juice drinks and fruit nectars will have to innovate in order to remain competitive.
Food & Drink Analyst
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