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Brazil

Brazil Market Research

Mintel’s market research reports let you think global but act local with Brazil-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Brazil’s major business sectors and unrivalled insights into how Brazilian consumers think, choose, browse and buy – today and tomorrow.

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  • tick3Previous editions

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No. of reports 1 of 88
  1. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  2. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

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  3. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele ...

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  4. Brazilian Lifestyles - Dealing with Uncertainty - Brazil - August 2019

    • Consumer Report
    • July 2019
    • Brazil

    “This year has been full of uncertainties for Brazil. Waiting for significant economic reforms, such as the pension system, which is still under discussion in Congress, companies have postponed investments, delaying the creation of jobs and the gradual recovery of the economy. ...

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  5. Estilo de Vida dos Brasileiros - Convivendo com a Incerteza - Brasil - Julho 2019

    • Consumer Report
    • July 2019
    • Brazil

    “2019 segue um ano cheio de incertezas. Enquanto grandes reformas, como a da previdência, não receberem sinal verde no Congresso, a tendência é que as empresas adiem investimentos, protelando a geração de empregos e a recuperação gradual da economia. O conselho para as ...

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  6. Marketing to Young Adults - The Older Gen Z - Exploring Consumer Behaviors - Brazil - June 2019

    • Consumer Report
    • June 2019
    • Brazil

    “Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the ...

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  7. Marketing para Geração Z - Segmento de Jovens Adultos - Explorando Comportamento de Consumo - Brasil - Maio 2019

    • Consumer Report
    • May 2019
    • Brazil

    “A geração Z será, nos próximos anos, boa parcela da população consumidora brasileira. Se atualmente ela já tem influência na decisão de compra de diversas categorias, é de se esperar que seus hábitos e preferências impactem cada vez mais o mercado. Para atender esses novos ...

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  8. Meal Occasions - Brazil - May 2019

    • Consumer Report
    • May 2019
    • Brazil

    "In addition to price, healthy attributes and convenience are important influencing factors when it comes to meal occasions, especially on weekdays. There are many opportunities, therefore, to develop and offer options for lunch boxes, delivery services, easy-to-prepare meals ...

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  9. Alimentação Saudável - Tendências - Brasil - Dezembro 2018

    • Consumer Report
    • December 2018
    • Brazil

    “Apesar de se mostrar interessado em adotar e manter hábitos alimentares mais saudáveis, o brasileiro vê grandes barreiras no alto custo das opções saudáveis, na dificuldade de identificar e de encontrar esses produtos. Entretanto sua disposição para pagar mais caro por ...

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  10. Color Cosmetics - Brazil - July 2018

    • Consumer Report
    • July 2018
    • Brazil

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing ...

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No. of reports 1 of 88