Brazil Meat and Poultry: Processed, Non-processed and Alternatives Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Meat and Poultry: Processed, Non-processed and Alternatives market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers all types of processed and unprocessed meat, poultry, and meat alternatives, such as meat made of vegetables and soy meat. Market size is less extensive, and it comprises only processed meat and poultry sales through all retail channels, including online sales. It is divided into three segments:
- Chilled – includes all packaged meat that has been processed in some way. It includes smoked and salted meat but not plain products.
- Frozen – includes all packaged meat that has been processed in some way and it is sold frozen.
- Shelf stable – includes all canned and another shelf stable meat. This segment has insignificant sales.
Excluded: Pet food, meat snacks, chilled plain whole, deboned or portioned meat, meat alternatives.
What you need to know
Brazil’s meat market is expected to have a better performance in 2018 compared to 2017, but should decline in terms of volume and grow in value only to recover inflation losses. The sector is still being affected by the Operation Carne Fraca (or Operation Weak Meat), an action enforced by the Brazilian federal police, started on March 2017, which investigated some of the country’s largest meat processing companies.
As a consequence, exports to important markets, such as China, the United States, and the European Union, were temporarily suspended, while in the domestic market there has been a drop in consumption, as consumers demand more assurances regarding the quality of the products they buy.
Expert analysis from a specialist in the field
Written by Marina Pagel Ferreira, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brazilian consumers have been more concerned about the quality and the brand of meat they buy, which is a result of the Operation Weak Meat, a police investigation into alleged corruption and tainted beef. As consumers have been more demanding, companies could invest in systems that track their productive chains and develop a more transparent relationship with customers.
Marina Pagel Ferreira
Food & Drink Analyst
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