Brazil Men's Attitudes to BPC Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Men's Attitudes to BPC market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report investigates men’s attitudes toward BPC (beauty and personal care) products in Brazil and it does not include market data.
The consumer research was conducted online by Lightspeed/ Mintel in April 2018 and was answered by 750 men aged 16+ (see Methodology). Detailed demographics can be found in the Databook.
The products included in the consumer section are:
- Shampoo and/or conditioner
- Body cleansing products
- Body moisturizer
- Sunscreen/sun protection
- Facial moisturizer
- Hairstyling products
- Hair color products
- Hair regrowth products
- Facial cleansing products
- Male-specific products
- Beard/mustache moisturizer/balm
- Beard/mustache shampoo and/or conditioner
- Beard/mustache oil
- Beard/mustache wax
- Beard/mustache cleanser
- Makeup for men
- Customizable grooming products
- Body care products that prolong the effects of exercise
- Antiperspirant body care products (ie sweat control)
- Scents or fragrances that help me relax
- Shampoo that gradually reduces gray hair with each wash
- Hair suncare products
- Daily use products to avoid ingrown hair
- Facial wipes for men
Expert analysis from a specialist in the field
Written by Juliana Martins, a leading analyst in the Beauty & Personal Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as the majority still shave and trim their beard and mustache at home on their own. Brands have the opportunity to partner with barbershops and develop products that make men’s life less complicated.
Beauty & Personal Care Specialist
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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