Brazil Outbound - March 2012
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Brazil is one of the fastest-growing economies in the world, home to a population of some 200 million citizens and a rising proportion of consumers enjoying employment and better incomes for the first time. A cornerstone of Brazilian lifestyle is enjoying life to the fullest, having fun and being able to spend on material goods and experiences. Travelling abroad is a natural extension of this lifestyle, traditionally exercised by wealthy Brazilians, but fast becoming affordable to the masses. In 2010, one quarter of Brazilians (50 million people) undertook travel either domestically or abroad. Of these travellers, only 5.5 million went abroad, equivalent to just 3% of the total population. Domestic tourism represents 85% of all Brazilian tourism, according to the Brazilian Ministry of Tourism (BMOT).
Although only a small proportion of the Brazilian community go abroad, this is typical of outbound tourism in other emerging BRIC (Brazil, Russia, India and China) economies, such as India. As reported by Mintel in India Outbound, published in November 2010, only 1% of India’s citizens travelled outbound in 2009, at a sum of 11 million. There is also similarity in terms of growth. Outbound travel in Brazil and India both enjoyed double-digit growth throughout much of the last decade. The number of Brazilian departures abroad increased 11% in 2010 and an estimated 15% in 2011.
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