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Brazil Outbound - March 2012

Brazil is one of the fastest-growing economies in the world, home to a population of some 200 million citizens and a rising proportion of consumers enjoying employment and better incomes for the first time. A cornerstone of Brazilian lifestyle is enjoying life to the fullest, having fun and being able to spend on material goods and experiences. Travelling abroad is a natural extension of this lifestyle, traditionally exercised by wealthy Brazilians, but fast becoming affordable to the masses. In 2010, one quarter of Brazilians (50 million people) undertook travel either domestically or abroad. Of these travellers, only 5.5 million went abroad, equivalent to just 3% of the total population. Domestic tourism represents 85% of all Brazilian tourism, according to the Brazilian Ministry of Tourism (BMOT).

Although only a small proportion of the Brazilian community go abroad, this is typical of outbound tourism in other emerging BRIC (Brazil, Russia, India and China) economies, such as India. As reported by Mintel in India Outbound, published in November 2010, only 1% of India’s citizens travelled outbound in 2009, at a sum of 11 million. There is also similarity in terms of growth. Outbound travel in Brazil and India both enjoyed double-digit growth throughout much of the last decade. The number of Brazilian departures abroad increased 11% in 2010 and an estimated 15% in 2011.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • The rise of the middle class
            • Figure 1: Brazil’s mid-year population, by year, 1950-2050
            • Figure 2: Brazil’s mid-year population, by age, 2010 and 2050
          • Economy
              • Figure 3: Brazil’s GDP, 2005-11
            • Exchange rates
              • Figure 4: Exchange rates of selected currencies with the Brazilian Real, 2007-11
            • Tourism balance
              • Long-term inbound tourism plan
                • Figure 5: International tourism receipts and expenditure, 2006-10
            • Outbound Tourism

              • Arrivals
                  • Figure 6: Total outbound tourism from Brazil, 2004-11
                • Destinations
                  • Europe
                    • France
                      • Portugal
                        • Spain
                          • Other
                            • Figure 7: Leading European destinations for Brazilian outbound travellers, 2006-11
                          • North America
                            • US
                              • Canada
                                • Caribbean – the Dominican Republic
                                  • Figure 8: Leading North American destinations for Brazilian outbound travellers, 2006-11
                                • South America
                                  • Argentina
                                    • Uruguay
                                      • Chile
                                        • Other
                                          • Figure 9: Leading South American destinations for Brazilian outbound travellers, 2006-11
                                        • Other countries – rest of the world
                                        • Market Characteristics

                                          • Pre-booking behaviour and booking methods
                                            • Figure 10: Information sources used by Brazilians when planning a trip to the US, 2009-10
                                            • Figure 11: Primary booking method used by Brazilians on most recent long-haul trip, 2010
                                          • Demographics
                                              • Figure 12: Age of Brazilian travellers to the UK, 2010
                                            • Purpose of visit
                                                • Figure 13: Main purpose of visit for Brazilians visiting the US, 2009-10
                                                • Figure 14: Number of Brazilian tourist arrivals in Argentina, by purpose of visit, 2008-09*
                                              • Expenditure
                                                • Length of stay
                                                    • Figure 15: Average length of stay in Spain, by Brazilian travellers, 2011
                                                  • Seasonality
                                                    • Figure 16: Monthly visitor arrivals in Chile, 2009*
                                                    • Figure 17: Overnight stays in Portugal, by month, 2010
                                                    • Figure 18: Brazilian quarterly arrivals in Argentina, 2010
                                                • Transport

                                                    • Air
                                                      • Brazilian airline industry
                                                        • GOL merges with WebJet
                                                          • TAM Airlines to merge with LAN Airlines
                                                            • International connections
                                                              • Airport infrastructure
                                                                • Figure 19: Annual air passengers, by destination (inbound and outbound), 2009-10
                                                              • Road/rail/bus
                                                                • Sea
                                                                • Accommodation

                                                                    • Figure 20: Overnight stays in Portugal, by type of accommodation, 2009-10
                                                                • Tour Operators and Travel Agencies

                                                                  • Tour operators
                                                                    • CVC Brasil Operadora e Agência de Viagens SA
                                                                      • Online travel companies
                                                                        • OTAs targeting low-income consumers
                                                                        • What Next?

                                                                          Brazil Outbound - March 2012

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