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“Brazil’s booming economy and rapidly expanding middle class has enabled millions of consumers to take foreign trips abroad for the first time. In 2003, just 3.2 million Brazilians travelled abroad, but a decade later in 2013 this figure had leapt to nearly 9 million, according to the UNWTO.”

Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Which destinations do Brazilians favour most?
  • How is the Brazil outbound market surviving under the difficult economic conditions?
  • What factors have underpinned rapid historic growth in the Brazil outbound market?
  • How important is the ‘Class C’ consumer to the outbound market?
  • How digitally savvy are Brazilian travellers and how is it impacting the outbound travel market? 

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Brazil’s mid-year population, 1955-2050
            • Figure 2: Brazil’s mid-year population by age group, 2015 & 2045
          • Economy
              • Figure 3: Brazil’s economic statistics, 2010-15
            • Exchange rates
              • Figure 4: Exchange rates of selected currencies against the Brazilian Real, 2011-15
            • Tourism balance
                • Figure 5: International tourism receipts & expenditure, 2010-14
            • Outbound Tourism

              • Arrivals
                  • Figure 6: Brazil outbound statistics, 2010-14
                • Destinations
                  • The Americas
                    • US
                      • Florida the most visited US state
                        • New York makes marginal gains in 2015
                          • Canada
                            • Caribbean
                              • Figure 7: Leading North American destinations for Brazilian outbound travellers, 2010-15
                            • Argentina
                              • Uruguay
                                • Chile
                                  • Mexico
                                    • Peru
                                      • Bolivia
                                        • Other
                                          • Figure 8: Leading South & Central American destinations for Brazilian outbound travellers, 2010-15
                                        • Europe
                                          • France
                                            • Italy
                                              • Portugal
                                                • Spain
                                                  • UK
                                                    • Other
                                                      • Figure 9: Leading European destinations for Brazilian outbound travellers, 2010-15
                                                  • Market Characteristics

                                                    • Pre-booking behaviour and booking methods
                                                      • Digital channels are popular with Brazilians
                                                        • Planning trips
                                                          • Booking methods
                                                            • Demographics
                                                              • Figure: 10 Demographic profile of Brazilian visitors in the UK, by visits & expenditure, 2014
                                                            • Purpose of visit
                                                              • Expenditure
                                                                  • Figure 11: Average expenditure by destination, 2012-14
                                                                • Length of stay
                                                                  • Seasonality
                                                                    • Figure 12: Brazilian outbound travel to Argentina by month, 2013-14
                                                                • Transport

                                                                    • Air
                                                                      • Brazilian airline industry
                                                                        • LATAM Airlines Group
                                                                          • Airports
                                                                            • Road/rail
                                                                              • Sea
                                                                              • Accommodation

                                                                                    • Figure 13: Accommodation choices for Brazilian travellers in Argentina, 2013-14
                                                                                • Tour Operators and Travel Agencies

                                                                                  • Tour operators
                                                                                    • Travel agencies
                                                                                      • Online travel agencies
                                                                                      • What Next?

                                                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                        • Market

                                                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                        • Consumer

                                                                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                        • Brand/Company

                                                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                        • Data

                                                                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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