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Brazil Salty Snacks Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Salty Snacks market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

Market size, forecast, and share of processed salty snacks in Brazil include fruit-based snacks, chips (potato and rice), peanuts/other nuts, and other types of salty snacks (potato, rice, corn, popcorn, pretzel snacks, meat-, fish-, and seafood-based snacks). Market size considers all retail channels, including direct sales. Consumer research is based on all products previously mentioned, except fruit-based snacks and meat-, fish-, and seafood-based snacks.

Expert analysis from a specialist in the field

Written by Marina Pagel Ferreira, a leading analyst in the Retail Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brazil’s salty snacks market has been growing in terms of value, but has been suffering consecutive falls in volume. Companies should adapt to consumers’ demand for healthier products, and at the same time offer more affordable options, especially in times of economic recession. The market also needs to be aware of the possible impacts caused by an aging population and a growing incidence of health problems, developing products with appropriate ingredients, free from unwanted components and with a clear communication of the nutritional impacts of snacking habits. Marina Pagel Ferreira
Research Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Economic recession and healthy habits impose challenges
              • Chronic diseases can affect consumption of snacks
                • Government’s plans anticipate more changes for the sector
                  • Opportunities
                    • Grains, seeds, and vegetables can change “artificial” image
                      • Combination of different segments can boost the whole category
                        • Innovations in communication can attract older consumers
                          • What we think
                          • The Market – What You Need to Know

                            • Salty snacks market grows timidly in value and falls in volume
                              • Food deflation contributes to modest growth in the category
                              • Market Size and Forecast

                                • Salty snacks market grows timidly in value and falls in volume
                                  • Figure 1: Retail salty snacks market, by value and volume, 2012-22
                                • As Brazil’s economy improves, retail sales should keep growing
                                  • Figure 2: Forecast of Brazil retail sales of salty snacks, by value, 2012-22
                                  • Figure 3: Forecast of Brazil retail sales of salty snacks, by volume, 2012-22
                              • Market Drivers

                                • Food deflation contributes to the category’s modest growth
                                  • Unemployment falls, but 2017 had the worst rate of recent years
                                    • Incidence of hypertension, diabetes, and obesity grows
                                      • Aging population requires snacks market’s attention
                                        • Agreement reduces sodium content in mass-produced food
                                        • Key Players – What You Need to Know

                                          • Brands of salty snacks keep market share stable
                                            • Santa Helena highlights origin of the product
                                              • Chickpeas have potential to grow in the Brazilian market
                                              • Market Share

                                                • Brands of salty snacks keep market share stable
                                                    • Figure 4: Companies’ shares in the Brazil retail salty snacks market, by value, 2015-16
                                                    • Figure 5: Companies’ shares in the Brazil retail salty snacks market, by volume, 2015-16
                                                  • PepsiCo focuses on salt reduction and regional ingredients
                                                    • Yoki offers small-sized packages
                                                    • Marketing Campaigns and Actions

                                                      • Santa Helena highlights origin of the product
                                                          • Figure 6: Santa Helena’s marketing campaign
                                                        • Cooperation helps popularize subscription services for healthy snacks
                                                            • Figure 7: Hisnëk and Cabify action, June 2017
                                                          • Magro enters the salty snacks market
                                                            • Unilever buys snack brand with healthy profile
                                                            • Who’s Innovating?

                                                              • Chickpeas have potential to grow in the Brazilian market
                                                                • Figure 8: New launches of salty snacks with chickpeas*, by top three countries and in Brazil, 2013-17
                                                              • Snacks with yogurt flavor become a reality abroad
                                                                • Figure 9: New launches of salty snacks with yogurt flavor, by top five countries, 2013-17
                                                            • The Consumer – What You Need to Know

                                                              • Consumers have eaten less snacks in general
                                                                • Salty snacks made from highly nutritional vegetables can be appealing
                                                                  • Among those aged 35+, savory biscuits may be replacing salty snacks
                                                                    • Men want wider variety of individually portioned salty snacks
                                                                      • Sharing popcorn can be facilitated with special packages
                                                                        • For young consumers, extra items add value to salty snacks
                                                                        • General Snack Consumption

                                                                          • Consumers have eaten less snacks in general
                                                                            • Figure 10: General snack consumption, Brazil, February 2018
                                                                          • Increasing consumption of snacks in general among young people opens space for these products to be positioned as a meal
                                                                            • Figure 11: Consumption of snacks in general, by age, Brazil, February 2018
                                                                          • Seed-based healthy snacks may be attractive to working people
                                                                            • Figure 12: Consumption of snacks in general, by working situation, Brazil, February 2018
                                                                        • Salty Snack Consumption

                                                                          • Salty snacks made from highly nutritional vegetables can be appealing
                                                                            • Figure 13: Salty snack consumption, Brazil, February 2018
                                                                          • Potato chip makers could bet on premium products for AB consumers
                                                                            • Figure 14: Salty snacks consumption, by socioeconomic group, Brazil, February 2018
                                                                          • Adding functional grains to wheat snacks can appeal to women
                                                                            • Figure 15: Salty snacks consumption, by gender, Brazil, February 2018
                                                                        • Other Snack Consumption

                                                                          • Mixed salty and sweet snacks help consumers choose flavor
                                                                            • Figure 16: Other snacks consumption, Brazil, February 2018
                                                                          • Fruit-based snacks can please women who seek stress relief
                                                                            • Figure 17: Other snacks consumption, by gender, Brazil, February 2018
                                                                          • Among those aged 35+, savory biscuits may be replacing salty snacks
                                                                            • Figure 18: Other snacks consumption, by age, Brazil, February 2018
                                                                        • Behaviors toward Salty Snacks

                                                                          • Nuts have space to absorb healthy and guilt-free concepts
                                                                            • Figure 19: Behaviors toward salty snacks, Brazil, February 2018
                                                                          • Men want wider variety of individual snacks
                                                                            • Figure 20: Behaviors toward salty snacks, by gender, Brazil, February 2018
                                                                          • Health benefits can boost consumption among those aged 35+
                                                                            • Figure 21: Behaviors toward salty snacks, by age, Brazil, February 2018
                                                                        • Salty Snacks Perceptions

                                                                          • Potato chips and corn snacks can change negative perceptions
                                                                            • Figure 22: Salty snacks perceptions, Brazil, February 2018
                                                                          • Mixed snacks can be perceived as the most “satisfying” option
                                                                            • Sharing popcorn can be facilitated by using special packaging
                                                                            • Interest in Salty Snacks

                                                                              • Co-branding can help boost sales
                                                                                • Figure 23: Interest in salty snacks, Brazil, February 2018
                                                                              • Women interested in gluten-free salty snacks made from tapioca or rice
                                                                                • Figure 24: Interest in salty snacks, by gender, Brazil, February 2018
                                                                              • For young consumers, extra items add value to salty snacks
                                                                                • Figure 25: Interest in salty snacks, by age, Brazil, February 2018
                                                                            • Appendix – Abbreviations

                                                                              • Abbreviations
                                                                              • Appendix – Market Size and Forecast

                                                                                • Market size and forecast
                                                                                  • Figure 26: Retail salty snacks market, by value and volume, Brazil, 2012-22
                                                                                  • Figure 27: Forecast of Brazil retail sales of salty snacks, by value, 2012-22
                                                                                  • Figure 28: Forecast of Brazil retail sales of salty snacks, by volume, 2012-22
                                                                                  • Figure 29: Companies’ shares in the Brazil retail salty snacks market, by value, 2015-16
                                                                                • Fan chart forecast
                                                                                • Appendix – Correspondence Analysis

                                                                                  • Methodology
                                                                                    • Figure 30: Correspondence analysis, salty snacks, February 2018
                                                                                    • Figure 31: Salty snacks perception, Brazil – February 2018