Brazil Soap, Bath and Shower Products Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Soap, Bath and Shower Products market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines consumer attitudes and behaviors toward soap, bath and shower products.
The consumer research section covers the interest in and use of various types of products: liquid hand soap, bar hand soap, hand sanitizer gel, liquid body wash/shower gel, bar body shower soap, shower body scrub, in-shower moisturizer, bath soak products (eg bubble bath, bath bomb, salts), bath/shower oil, combined hair and body wash, facial cleanser (liquid or soap bar), and feminine hygiene soap. The market data in the Appendix covers all retail channels, including direct sales. This market covers solid and liquid soap, bath and shower products for men, women, unisex, and for babies and children in the following subcategories:
- Bar Soap: This includes all soap in the bar format, including baby soap, family soap, deodorant/scented soap, intimate soap, medicated soap, bacterial/sanitizer soap, syndetic soap
- Liquid/gel hand soap: This includes all hand soap in the liquid/gel format: baby soap, family soap, deodorant/scented soap, intimate soap, medicated soap, bacterial/sanitizer soap liquids, and gels
- Shower: This includes gels, creams, body wash, scrubs, body shampoos, and mousses
- Bath: This includes foams, oils, gels, milk, pearls, salts, melts, tablets and powders
Excluded:Facial cleansers and scrubs and talcum powder
Expert analysis from a specialist in the field
Written by Juliana Martins, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The soap, bath and shower products market has some challenges in Brazil. The industry needs to be aware of the risks certain materials can cause to the environment and to people, such as microplastics in scrubs, for example. In addition, it's important that soap, bath, and shower products use less water, both during the manufacturing process and when they are used by consumers.
Beauty & Personal Care Specialist
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.