Brazilian Lifestyles 2016: Adapting to the New Normal - Brazil - June 2016
“As Brazil continues to dive deep into a recession and political upheaval, consumers have had to tighten their budgets, making significant changes to their lifestyles and purchasing habits during the last year. While consumer interest in thrift is high, it also holds opportunities for companies to innovate and adjust to consumers’ new demands.”
– Renata Pompa de Moura, Research Manager
This report discusses the following key topics:
- After the basic, there is not a lot left to half of Brazilians
- Brazilians are planning purchases more
- Eating out, technology, and alcoholic drinks: the first to be cut, when times are tough
- Internet rises as a tool to search for deals
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