Brazilian Lifestyles - Dealing with Uncertainty - Brazil - August 2019
“This year has been full of uncertainties for Brazil. Waiting for significant economic reforms, such as the pension system, which is still under discussion in Congress, companies have postponed investments, delaying the creation of jobs and the gradual recovery of the economy. Companies should keep following the strategies that have been successful in recent years and at the same time open the possibility for new products and services to be offered. Despite the difficult scenario, consumers are optimistic about the future, and some of them are likely to start buying more expensive products again.”
- Marina Ferreira, Research Analyst
This Report investigates the following issues for Brazil and their impact on Brazilians’ lifestyles:
- Brazil’s economy and impactful factors over it
- Education levels and the consequences of an aging population
- Categories overview: what happened and what’s next for food (in and out of home), non-alcoholic beverages, alcoholic beverages (at home and on premise), health and wellbeing and personal finance
- Brazilians’ financial situation and expectation for the future
- Expectations about the country’s situation
- Behaviors toward relationship with brands
- Purchase behavior in past 12 months and over next 12 months
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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