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Brazilian Lifestyles: Innovating Through the Recession - Brazil - May 2018

“Despite Brazil’s political instability, there is a positive perception about the future of the economy. Brazilians have learned from the economic recession and have created new business models, offering products and services at more affordable prices, and the tendency is that they will keep thriving as consumers are still holding off on spending extra money.”

– Naira Sato, Research Director

This report examines the following issues:

  • Brazil’s economy and impactful factors over it 
  • Population: more refugees living in Brazil, women and labor market and aging population
  • In which categories Brazilians spent more in 2017
  • Categories overview: what happened and what’s next for food (in and out of home), non-alcoholic beverages, alcoholic beverages (at home and on premise), health and wellbeing and personal finance.
  • Brazilians’ financial situation and where they spend their extra money
  • Expectations towards the 2018 elections
  • Impact of the current economic situation on personal decision making
  • Brazilians concerns about their future
  • World Cup: feelings and estimate spending

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Economy
            • Brazilians still afraid of spending ‘extra’ money on non-essential products
              • Economic recession has boosted entrepreneurship in Brazil
                • Political instability and World Cup can influence Brazil's economic outlook
                  • Food & drink
                    • Recession has impacted consumption of alcoholic drinks on premise
                      • Consumers are concerned about beverages’ high sugar content
                        • How to offer healthy products without compromising flavor
                          • Identifying consumers’ interests can be an opportunity for food segments
                            • Packaging innovations have contributed to the consumption of beverages
                              • New uses and food pairing have boosted consumption of alcoholic drinks at home
                                • Beauty and personal care
                                  • Brands need to attract consumers who no longer visit beauty salons
                                    • Brands can encourage more sustainable beauty habits
                                      • Online shopping and apps
                                        • Delivery price and distrust are still barriers to online purchase
                                          • Brazilians are buying more via smartphone
                                            • Innovations help Brazilians manage their finances and payments online
                                              • Demography
                                                • Women are more likely to be taking better care of their emotional health
                                                  • Brazil’s population is getting older
                                                    • Healthcare
                                                      • Diseases transmitted by mosquitoes bring opportunities
                                                        • Health sector has adapted during the economic recession
                                                          • What it means
                                                          • Brazil Today – What You Need to Know

                                                            • Brazil’s GDP expands after two consecutive years of contraction
                                                              • Average unemployment rate grew in 2017
                                                                • Refugees in Brazil
                                                                  • Women: labor market and income
                                                                    • Brazil’s population is getting older
                                                                    • The Economy

                                                                      • Brazil’s GDP expands after two consecutive years of contraction
                                                                        • Figure 1: GDP variation, Brazil, 2012-17
                                                                        • Figure 2: Brazil’s National Wide Consumer Price Index (IPCA), annual variation, 2007-17
                                                                        • Figure 3: Household consumption growth, Brazil, 2008-17
                                                                      • Average unemployment rate grew in 2017
                                                                        • Figure 4: Unemployment rate, quarter-to-quarter 'mobile' variation, January 2017 to January 2018
                                                                      • Political instability influences 2018 economic forecast
                                                                      • The Population

                                                                        • Refugees in Brazil
                                                                          • Most refugees come from Syria, but Venezuelans account for 53% of applications
                                                                            • Figure 5: Nationality of recognized refugees living in Brazil, 2017
                                                                            • Figure 6: Nationality of asylum claimers in Brazil, top 10 countries, 2017
                                                                          • Adaptation in Brazil
                                                                            • Women: labor market and income
                                                                              • Figure 7: Percentage distribution in private households, reference person by gender, Brazil, 2005, 2009 and 2015
                                                                              • Figure 8: Employment rate, by gender, Brazil, 2012-16
                                                                              • Figure 9: Average income women to men ratio, Brazil, 2012-16
                                                                            • Brazil’s population is getting older
                                                                              • Figure 10: Percentage distribution of the population, by age groups, 2000, 2010 and 2050
                                                                              • Figure 11: Dependency and aging index ratio, Brazil, 2000-50
                                                                              • Figure 12: Relative structure of young and elderly population, average cost of hospitalizations and average length of stay, Brazil, 2010
                                                                          • Consumer Expenditure Overview

                                                                            • Division by sector
                                                                                • Figure 13: Consumer expenditure by sector, 2017(est)
                                                                                • Figure 14: Consumer expenditure by sector (R$ billions), 2017(est)
                                                                              • Forecast for the next five years
                                                                                  • Figure 15: Best- and worst-case forecast total value sales, 2012-22
                                                                              • Categories Overview - Food: In- and Out-of-Home

                                                                                  • What you need to know
                                                                                    • What it means
                                                                                      • Inflation drop help stabilize prices, while gradual improvement of the economy stimulates in- and out-of-home food consumption
                                                                                          • Figure 16: In-home food market size in Brazil, by value, 2012-17 (est)
                                                                                          • Figure 17: Food service market size in Brazil, by value, 2012-17 (est)
                                                                                        • Brazilians tend to spend extra money on food, and World Cup can help further
                                                                                            • Figure 18: Best- and worst-case forecast for in-home food market, at current prices, 2012-22
                                                                                            • Figure 19: Best- and worst-case forecast for food service market, at current prices, 2012-22
                                                                                          • What’s working
                                                                                            • Customized discounts can boost in- and out-of-home food consumption
                                                                                                • Figure 20: Pão de Açúcar campaign
                                                                                                • Figure 21: Extra campaign
                                                                                              • Identifying consumers’ needs and interests on each consumption occasion
                                                                                                • Figure 22: Danone Activia Café da Manhã Leite Fermentado Morango, Maçã, Banana e Cereais (Yogurt with Strawberry, Apple, Banana and Cereal) (Brazil, October 2017), Danone Activia Café da Manhã Leite Fermentado Lichia, Água de Coco, Pera e Cereais (Yogurt with Lychee, Coconut Water, Pear and Cereals) (Brazil, October 2017).
                                                                                              • Small-sized packages offer greater control and more affordable prices
                                                                                                  • Figure 23: Examples of 'mini' or 'thin' products. Oreo Crispy & Thin Biscotti al Cacao Ripieni di Crema alla Vaniglia (Original Low fat Cocoa Biscuits with Vanilla Cream) (Italy, February 2018), Ritz Mini Original Savoury Crackers (New Zealand, March 2018) and La Vache Qui Rit Mini Cubes! Schmelzkäsezubereitung (Processed Cheese Cubes) (Germany, February 2018).
                                                                                                • Opportunity for meals to position themselves as snacks
                                                                                                  • What’s not working
                                                                                                    • How to offer healthy products without compromising flavor
                                                                                                      • Figure 24: Halo Top S'mores Ice Cream is a light, 100% natural product that contains 320 calories per pint and is high in protein (USA, February 2017); Halo Top Birthday Cake Ice Cream is a light, 100% natural product that contains 280 calories per pint and is high in proteins (USA, November 2016); and Halo Top Caramel Macchiato Dairy Free Frozen Dessert contains 320 calories per tube and is made with dairy-free coconut milk (Australia, February 2018).
                                                                                                    • Lack of healthy options is perceived more often when eating out
                                                                                                      • What’s next
                                                                                                        • Food category still has low participation on e-commerce
                                                                                                          • In addition to physical benefits, consumers want food that improves mental health
                                                                                                            • Figure 25: Thao Nguyen Fruits Hat Bi Den (Black Pumpkin Seeds) (Vietnam, February 2017)
                                                                                                            • Figure 26: Antidote Almond + Fennel Seeds Dark Chocolate (USA, November 2017)
                                                                                                          • Key consumer findings
                                                                                                          • Categories Overview - Non-Alcoholic Drinks

                                                                                                              • What you need to know
                                                                                                                • What it means
                                                                                                                  • Non-alcoholic drinks market growth boosted by healthy products
                                                                                                                    • Figure 27: Non-alcoholic drinks market size in Brazil, by value, 2012-17 (est)
                                                                                                                  • Economic improvement should boost consumption of healthy drinks
                                                                                                                    • Figure 28: Best- and worst-case forecast for non-alcoholic drinks market, at current prices, Brazil, 2012-22
                                                                                                                  • What’s working
                                                                                                                    • Healthy appeal becomes essential for processed drinks
                                                                                                                      • Figure 29: Max Titanium Iso Drink Suplemento Proteico para Atletas Sabor Água de Coco (Coconut Water Flavored Protein Supplement Drink for Athletes) (Brazil, December 2017)
                                                                                                                      • Figure 30: High Energy Wild Açaí Energy Drink (Brazil, January 2018)
                                                                                                                      • Figure 31: Gloops Bebida de Fruta Gaseificada Sabor Framboesa e Limão Siciliano (Raspberry and Sicilian Lemon Flavored Carbonated Drink) (Brazil, September 2016)
                                                                                                                      • Figure 32: Leão Fuze Zero Chá Verde com Limão de Baixa Caloria (Low Calorie Green Tea with Lime) (Brazil, March 2018)
                                                                                                                    • Packaging innovations have contributed to the consumption of beverages
                                                                                                                      • Figure 33: Coca-Cola Refrigerante de Cola Sabor Original (Cola Flavored Soft Drink), 250ml bottles (Brazil, May 2017) and 220ml cans (Brazil, July 2017).
                                                                                                                    • What’s not working
                                                                                                                      • Consumers are concerned about beverages’ high sugar content
                                                                                                                          • Figure 34: Wewi Refrigerante de Fruta Orgânico Sabor Laranja (Organic Orange Soft Drink) (Brazil, December 2017)
                                                                                                                        • Companies need to encourage experimentation of new flavors and mixtures
                                                                                                                          • What’s next
                                                                                                                            • In-home consumption growth opens space for new formats
                                                                                                                              • Figure 35: Pé de Fruta Refresco de Vegetal Gelo Verde (Green Ice Vegetable Juice) (Brazil, November 2017)
                                                                                                                            • Key consumer findings
                                                                                                                              • Figure 36: Do Bem Smoothie de Morango + Banana com Linhaça (Strawberry & Banana Smoothie Drink with Linseed) (Brazil, March 2018)
                                                                                                                          • Categories Overview - Alcoholic Drinks at Home and On-premise

                                                                                                                              • What you need to know
                                                                                                                                • What it means
                                                                                                                                  • Premium categories are the main driver in the alcoholic drinks market
                                                                                                                                      • Figure 37: Alcoholic drinks at home market size in Brazil, by value, 2012-17 (est)
                                                                                                                                      • Figure 38: Alcoholic drinks on premise market size in Brazil, by value, 2012-17 (est)
                                                                                                                                    • Economic improvement and price raise should boost sales in value
                                                                                                                                        • Figure 39: Best- and worst-case forecast for alcoholic drinks at home, at current prices, 2011-21
                                                                                                                                        • Figure 40: Best- and worst-case forecast for alcoholic drinks on premise, at current prices, 2011-21
                                                                                                                                      • What’s working
                                                                                                                                        • Beers have developed options for different types of consumers
                                                                                                                                            • Figure 41: Brahma Extra Cerveja de Trigo Extra Weiss (Extra Wheat Beer) (Brazil, February 2018)
                                                                                                                                            • Figure 42: Brahma Extra Cerveja Red Lager (Red Lager) (Brazil, February 2016)
                                                                                                                                            • Figure 43: Brahma Extra Cerveja Puro Malte Extra Lager (Pure Malt Extra Lager Beer) (Brazil, March 2018)
                                                                                                                                          • New uses and food pairing have boosted consumption of alcoholic drinks at home
                                                                                                                                            • What’s not working
                                                                                                                                              • Brazilian consumers have reduced consumption of alcoholic drinks in general
                                                                                                                                                • Brands must invest in new experiences to boost consumption on premise
                                                                                                                                                    • Figure 44: Skol Beats Fire and Frost
                                                                                                                                                  • What’s next
                                                                                                                                                    • New packages for smaller families and people living alone
                                                                                                                                                        • Figure 45: Smirnoff Vodka Tridestilada No. 21 (Triple Distilled No. 21 Vodka), 600ml bottle (Brazil, April 2017) and 998ml bottle (Brazil, February 2016)
                                                                                                                                                      • New flavors, mixed drinks and cocktails can boost consumption of alcoholic drinks
                                                                                                                                                        • Key consumer findings
                                                                                                                                                        • Categories Overview - Health and Well-Being

                                                                                                                                                            • What you need to know
                                                                                                                                                              • What it means
                                                                                                                                                                • Tax increase hurts the BPC sector; OTC and pharmaceuticals keep growing
                                                                                                                                                                    • Figure 46: Beauty and personal care market size in Brazil, by value, 2012-17 (est)
                                                                                                                                                                    • Figure 47: OTC and pharmaceuticals market size in Brazil, by value, 2012-17 (est)
                                                                                                                                                                  • Economic improvement and search for well-being help both markets
                                                                                                                                                                      • Figure 48: Best- and worst-case forecast for beauty and personal care market, at current prices, 2012-22
                                                                                                                                                                      • Figure 49: Best- and worst-case forecast for OTC and pharmaceuticals market, at current prices, 2012-22
                                                                                                                                                                    • What’s working
                                                                                                                                                                      • Diseases transmitted by mosquitoes bring opportunities
                                                                                                                                                                        • Figure 50: L'Oréal Solar Expertise Linha Corporal Protetor Solar + Ação Repelente FPS 40 (Body Line Sunscreen + Repellent SPF 40) (Brazil, November 2017)
                                                                                                                                                                        • Figure 51: SBP Campaign “SBP apresenta: SONHOS SE REALIZANDO”
                                                                                                                                                                      • Convenience can encourage men to buy products
                                                                                                                                                                        • Consumers want uniform purchasing experience in sales channels
                                                                                                                                                                          • What’s not working
                                                                                                                                                                            • Price is one of the most important factors for Brazilians
                                                                                                                                                                              • Lack of natural beauty products
                                                                                                                                                                                • Brands need to attract consumers who no longer visit beauty salons
                                                                                                                                                                                  • What’s next
                                                                                                                                                                                    • Brands can encourage more sustainable beauty habits
                                                                                                                                                                                      • Figure 52: Whamisa by Glow Recipe Green Tea Foaming Cleansing Gel (USA, September 2017)
                                                                                                                                                                                      • Figure 53: Eau Thermale Avène Pieles Sensibles Loción Micelar (Sensitive Skin Micellar Lotion) (Spain, August 2016)
                                                                                                                                                                                      • Figure 54: Batiste 2 in 1 Invisible Dry Shampoo & Conditioner (UK, February 2017)
                                                                                                                                                                                      • Figure 55: R+Co Skyline Dry Shampoo Powder (USA, November 2017)
                                                                                                                                                                                      • Figure 56: It's Skin The Fresh Watermelon Plop Cleansing Water (South Korea, September 2017)
                                                                                                                                                                                      • Figure 57: Kosé Cosmeport Softymo Lachesca Hot Gel Cleansing (Taiwan, October 2017)
                                                                                                                                                                                    • Lack of products developed for the elderly population
                                                                                                                                                                                      • Figure 58: Dr.G Deep Moist Up Sun SPF 50+ PA++++ (South Korea, January 2018)
                                                                                                                                                                                      • Figure 59: Topvalu Sunscreen Essence Aging Care SPF 50+ PA++++ (Japan, September 2017)
                                                                                                                                                                                      • Figure 60: Dietalinea Bio Keratin ACH 8 Impacco Comfort Prodige (Wonder Comfort Hair Mask) (Italy, March 2018)
                                                                                                                                                                                      • Figure 61: Bonté Professional 7 Benefits Anti-Age Mascarilla Capilar Antiedad (Hair Mask) (Spain, December 2017)
                                                                                                                                                                                    • Key consumer findings
                                                                                                                                                                                    • Categories Overview - Personal Finance

                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                          • What it means
                                                                                                                                                                                            • Fixed cost categories presented high inflation in 2017
                                                                                                                                                                                              • Figure 62: Personal finance and housing market size in Brazil, by value, 2012-17 (est)
                                                                                                                                                                                              • Figure 63: Miscellaneous expenditure market size in Brazil, by value, 2012-17 (est)
                                                                                                                                                                                              • Figure 64: Transport market size in Brazil, by value, 2012-17 (est)
                                                                                                                                                                                              • Figure 65: Technology and communication market size in Brazil, by value, 2012-17 (est)
                                                                                                                                                                                            • Categories tend to be influenced by economic improvement
                                                                                                                                                                                                • Figure 66: Best- and worst-case forecast for personal finance and housing market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                • Figure 67: Best- and worst-case forecast for transport market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                • Figure 68: Best- and worst-case forecast for technology and communication market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                • Figure 69: Best- and worst-case forecast for miscellaneous expenditure market, at current prices, Brazil, 2012-22
                                                                                                                                                                                              • What’s working
                                                                                                                                                                                                • Brazilians are buying more via smartphone
                                                                                                                                                                                                  • Exchange of used products for discounts is an opportunity for electronics
                                                                                                                                                                                                    • Figure 70: Vivo Renova campaign
                                                                                                                                                                                                    • Figure 71: Casas Bahia Recompra campaign
                                                                                                                                                                                                  • Health sector has adapted during the economic recession
                                                                                                                                                                                                    • What’s not working
                                                                                                                                                                                                      • Physical stores are important for electronics
                                                                                                                                                                                                        • Delivery, price and distrust are still barriers to online purchase
                                                                                                                                                                                                          • Middle-class has reduced or eliminated non-essential products and services
                                                                                                                                                                                                            • What’s next
                                                                                                                                                                                                              • Convenience in transport and delivery services has been growing
                                                                                                                                                                                                                • Innovations help Brazilians manage their finances and payments online
                                                                                                                                                                                                                  • Figure 72: Itaú Light campaign
                                                                                                                                                                                                                  • Figure 73: Itáu/Apple Pay campaign
                                                                                                                                                                                                                  • Figure 74: Santander Pass tutorial
                                                                                                                                                                                                                  • Figure 75: NFC Visa Swatch Bellamy
                                                                                                                                                                                                                • Key consumer findings
                                                                                                                                                                                                                • The Consumer - What you need to know

                                                                                                                                                                                                                  • Brazilians feel their financial situation has improved
                                                                                                                                                                                                                    • Brazilians still afraid of spending money on non-essential products
                                                                                                                                                                                                                      • Brazilians tend to have optimistic perception about the economy
                                                                                                                                                                                                                        • Economic recession has boosted entrepreneurship
                                                                                                                                                                                                                          • Brazilians’ main concern is physical health
                                                                                                                                                                                                                            • Soccer World Cup help unite people
                                                                                                                                                                                                                              • Brazilians will spend more on alcoholic drinks during the World Cup
                                                                                                                                                                                                                              • Financial Situation

                                                                                                                                                                                                                                • Brazilians feel their financial situation has improved
                                                                                                                                                                                                                                  • Figure 76: Financial situation, Brazil, March 2018
                                                                                                                                                                                                                                • Baby Boomers can learn how to organize their finances online
                                                                                                                                                                                                                                  • Figure 77: Financial situation, Millennials vs Baby Boomers, Brazil, March 2018
                                                                                                                                                                                                                              • Where Extra Money Is Spent

                                                                                                                                                                                                                                • Brazilians still afraid of spending money on non-essential products
                                                                                                                                                                                                                                  • Figure 78: Where extra money is spent, Brazil, March 2018
                                                                                                                                                                                                                                • Millennials spend extra money on entertainment and eating out
                                                                                                                                                                                                                                  • Figure 79: Where extra money is spent, by generation, Brazil, March 2018
                                                                                                                                                                                                                                • Those living with their parents save and spend more money
                                                                                                                                                                                                                                  • Figure 80: Where extra money is spent, by 'currently living with,' Brazil, March 2018
                                                                                                                                                                                                                              • Expectations towards the Elections

                                                                                                                                                                                                                                • Brazilians tend to have optimistic perception about the economy
                                                                                                                                                                                                                                  • Figure 81: Expectations towards the elections, Brazil, March 2018
                                                                                                                                                                                                                                • Men feel optimistic about the economy, but concerned about taxes
                                                                                                                                                                                                                                  • Figure 82: Expectations towards the elections, by gender, Brazil, March 2018
                                                                                                                                                                                                                                  • Figure 83: Onofre campaign
                                                                                                                                                                                                                              • Impact of the Economy on Decision Making

                                                                                                                                                                                                                                • Economic recession has boosted entrepreneurship
                                                                                                                                                                                                                                  • Figure 84: Impact of the economy on decision-making, Brazil, March 2018
                                                                                                                                                                                                                                • Brazilians who have booked a holiday feel the impact of the economy
                                                                                                                                                                                                                                  • Figure 85: Impact of the economy, vacation planning by traveling expenses, Brazil, March 2018
                                                                                                                                                                                                                                • Economy affects family planning of young Millennials
                                                                                                                                                                                                                                  • Figure 86: Impact of the economy on decision-making, family planning by generation, Brazil, March 2018
                                                                                                                                                                                                                              • Concerns about the Future

                                                                                                                                                                                                                                • Brazilians’ main concern is physical health
                                                                                                                                                                                                                                  • Figure 87: Concerns about the future, Brazil, March 2018
                                                                                                                                                                                                                                • Finding suitable investments for those with healthy financial situation
                                                                                                                                                                                                                                  • Figure 88: Concerns about the future, "finding suitable investments for my money (eg investment funds, properties)” by "healthy financial situation," Brazil, March 2018
                                                                                                                                                                                                                                • Women are more likely to be concerned about emotional health
                                                                                                                                                                                                                                  • Figure 89: Concerns about the future, "taking better care of my emotional health" by gender, Brazil, March 2018
                                                                                                                                                                                                                              • Feelings towards the World Cup

                                                                                                                                                                                                                                • Soccer World Cup helps unite people
                                                                                                                                                                                                                                  • Figure 90: Feelings towards the World Cup, Brazil, March 2018
                                                                                                                                                                                                                                • Promotions during the World Cup appeal to parents
                                                                                                                                                                                                                                  • Figure 91: Feelings towards the world cup, "I expect brands to do special promotions to win prizes related to the World Cup (eg tickets, limited edition products)" by households with and without children, Brazil, March 2018
                                                                                                                                                                                                                                • Results of the World Cup can influence the economy
                                                                                                                                                                                                                                • World Cup Spending

                                                                                                                                                                                                                                  • Brazilians will spend more on alcoholic drinks during the World Cup
                                                                                                                                                                                                                                    • Figure 92: World Cup spending, Brazil, March 2018
                                                                                                                                                                                                                                  • Men aged 16-34 will spend more on clothes during the World Cup
                                                                                                                                                                                                                                    • Figure 93: World Cup spending, "clothing (eg Brazilian team t-shirts)" by gender and age, Brazil, March 2018
                                                                                                                                                                                                                                  • Workers will spend more on food and drinks on premise
                                                                                                                                                                                                                                    • Figure 94: World Cup spending, "food/drink out of home (eg at bars/restaurants)" by working situation, Brazil, March 2018
                                                                                                                                                                                                                                • Appendix – Abbreviations

                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                  • Appendix - Market Size and Forecast

                                                                                                                                                                                                                                    • In-home Food
                                                                                                                                                                                                                                      • Figure 95: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Food Service
                                                                                                                                                                                                                                      • Figure 96: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Non-alcoholic Drinks
                                                                                                                                                                                                                                      • Figure 97: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Alcoholic Drinks at Home
                                                                                                                                                                                                                                      • Figure 98: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Alcoholic Drinks on Premise
                                                                                                                                                                                                                                      • Figure 99: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Beauty and Personal Care
                                                                                                                                                                                                                                      • Figure 100: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • OTCs and Pharmaceuticals
                                                                                                                                                                                                                                      • Figure 101: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Household Care
                                                                                                                                                                                                                                      • Figure 102: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                      • Figure 103: Best- and worst-case forecast for household care market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                                                    • Home and Garden
                                                                                                                                                                                                                                      • Figure 104: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                      • Figure 105: Best- and worst-case forecast for home and garden market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                                                    • Clothing and Accessories
                                                                                                                                                                                                                                      • Figure 106: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                      • Figure 107: Best- and worst-case forecast for clothing and acessories market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                                                    • Transport
                                                                                                                                                                                                                                      • Figure 108: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Vacations
                                                                                                                                                                                                                                      • Figure 109: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                      • Figure 110: Best- and worst-case forecast for vacations market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                                                    • Technology and Communication
                                                                                                                                                                                                                                      • Figure 111: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Leisure and Entertainment
                                                                                                                                                                                                                                      • Figure 112: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                      • Figure 113: Best- and worst-case forecast for leisure and entertainment market, at current prices, Brazil, 2012-22
                                                                                                                                                                                                                                    • Personal Finance and Housing
                                                                                                                                                                                                                                      • Figure 114: Best- and worst-case forecast, by value, 2017-22
                                                                                                                                                                                                                                    • Miscellaneous Expenditure
                                                                                                                                                                                                                                      • Figure 115: Best- and worst-case forecast, by value, 2017-22

                                                                                                                                                                                                                                  Brazilian Lifestyles: Innovating Through the Recession - Brazil - May 2018

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