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Description

Description

“The survey shows 69% of Brazilians have a pet, which means there is a great opportunity for brands and companies to offer products and services in this segment of the market. More than half of those who have a pet feel more like a pet parent than a pet owner, an indication of how important it is to develop solutions that are similar to those developed for humans, such as healthy food and services focused on specific diets and life stage, as well as personal care products with fewer chemicals and more natural ingredients.”
– Naira Sato, Research Director

This Report will cover the following areas:

  • Price is a barrier to processed pet food
  • Bird owners buy food for a specific type of breed
  • Owners want to bring their pets where they go
  • Number of households with pets grows, and women are more likely to take care of them
  • New law can stimulate adoption and make it possible to have pets in apartments
  • Bath products with natural ingredients can appeal to dog owners
  • AB consumers buy wet pet food and snacks to keep their pets from getting bored

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Price is a barrier to processed pet food
              • Bird owners buy food for a specific type of breed
                • Owners want to bring their pets where they go
                  • Opportunities
                    • Number of households with pets grows, and women are more likely to take care of them
                      • New law can stimulate adoption and make it possible to have pets in apartments
                        • Bath products with natural ingredients can appeal to dog owners
                          • AB consumers buy wet pet food and snacks to keep their pets from getting bored
                            • What we think
                            • Market Drivers

                              • Number of households with pets grows, and women are more likely to take care of them
                                • Figure 1: People who have done household chores, by type of task and gender – Brazil, 2016-18
                              • New law can stimulate adoption and make it possible to have pets in apartments
                              • Key Players – What you need to know

                                • GOL launches pet travel box in partnership with Cobasi
                                  • Probiotics can be used to balance the pet skin
                                    • Nulo focuses on healthy pet food
                                    • Marketing Campaigns and Actions

                                      • Gol launches pet travel box in partnership with Cobasi
                                        • Figure 2: Pet travel box developed by Gol and Cobasi
                                      • Petz and Panini create an album of dogs for adoption
                                        • Figure 3: Petz’s illustrated book
                                      • Advertising agency adopts a dog as “employee”
                                        • Riachuelo launches line of products for pets
                                          • Next includes rewards for pet owners in its loyalty program
                                          • Who’s Innovating?

                                            • Grain-free pet food stands out in the US
                                              • Figure 4: Top 5 claims in pet food launches, by region, 2017-19
                                            • Probiotics can be used to balance the pet skin
                                              • Figure 5: Total product launches with the “probiotic” claim in the categories of beauty and personal care and pet products, global, 2017-19
                                          • Case Studies

                                            • Nulo focuses on healthy pet food
                                              • Figure 6: Nulo, Mike & Max
                                              • Figure 7: Nulo Pet Food campaign
                                              • Figure 8: Nulo MedalSeries Grain-Free Indoor Cat Turkey & Chicken Flavor Premium Adult Cat Food, US, December 2019
                                            • Dogtopia offers nursery and spa for dogs
                                              • Figure 9: Dogtopia playrooms
                                          • The Consumer – What you need to know

                                            • Bath products with natural ingredients can appeal to dog owners
                                              • Brazilians who work and study are more likely to use certain types of pet services
                                                • AB consumers buy wet pet food and snacks to keep their pets from getting bored
                                                  • Bird owners buy food for a specific type of breed
                                                    • Owners want to bring their pets where they go
                                                    • Pets – Type, Number and Life Stage

                                                      • Bath products with natural ingredients can appeal to dog owners
                                                        • Figure 10: Type of pet owned – Brazil, November 2019
                                                      • More than one third of cat owners have more than one pet
                                                        • Figure 11: Number of pets owned – Brazil, November 2019
                                                      • Owners of young pets invest more in pet toys
                                                        • Figure 12: Pet products by life stage of pets – Brazil, November 2019
                                                        • Figure 13: Board game for dogs and cats
                                                        • Figure 14: Board game for dogs and cats
                                                    • Pet Products and Services

                                                      • Households with dogs and cats are the main target for cleaning and odor control pet products
                                                        • Figure 15: Pet products – Brazil, November 2019
                                                      • Investment in vets is more significant among pet owners aged 55+
                                                        • Figure 16: Pet services – Brazil, November 2019
                                                      • Brazilians who work and study are more likely to use certain types of pet services
                                                        • Figure 17: Pet services, by working and studying status – Brazil, November 2019
                                                    • Type of Pet Food

                                                      • One in five Brazilians feed their pets with freshly made food
                                                        • Figure 18: Type of pet food – Brazil, November 2019
                                                        • Figure 19: Petco’s pet food kitchen
                                                      • Price is a barrier to processed pet food
                                                        • Figure 20: Pet food choice factors by type of pet food – Brazil, November 2019
                                                      • AB consumers buy wet pet food and snacks to keep their pets from getting bored
                                                        • Figure 21: Type of pet food, by socioeconomic group – Brazil, November 2019
                                                    • Pet Food Choice Factors

                                                      • Functional benefits may increase value perception
                                                        • Figure 22: Pet food choice factors – Brazil, November 2019
                                                      • Men want high protein content for their pets
                                                        • Figure 23: Pet food choice factors, by gender – Brazil, November 2019
                                                      • Bird owners buy food for a specific type of bird
                                                        • Figure 24: Pet food choice factors by type of pet owned – Brazil, November 2019
                                                    • Behaviors towards Pets

                                                      • Owners want to bring their pets where they go
                                                        • Figure 25: Behaviors toward pets – Brazil, November 2019
                                                        • Figure 26: Golden Square Shopping pet food area
                                                        • Figure 27: PetParker smart houses
                                                        • Figure 28: Cine Pets
                                                      • Brazilians seek brands specialized in pets
                                                        • Figure 29: Behaviors towards pets, by age group – Brazil, November 2019
                                                    • Appendix – Abbreviations

                                                      • Abbreviations

                                                      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                      • Market

                                                        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                      • Consumer

                                                        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                      • Brand/Company

                                                        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                      • Data

                                                        Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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