Bread and Baked Goods - Brazil - August 2016
“The belief that freshly baked bread is better and tastier than packaged bread is widespread, creating opportunity for in-store bakeries and putting pressure on brands to find new ways to deliver even better fresh products. Consumers are interested in bread and baked goods that are freshly baked in-store by their favorite brand, creating opportunities for partnerships.
Consumers are increasingly worried about their health and are interested in bread with fewer artificial ingredients, such as preservatives, sugar, and calories as well as high-protein varieties, creating opportunities for innovation.”
– Andre Euphrasio, Research Analyst
This report discusses the following key topics:
- On-the-go claims are underdeveloped in the bread category
- Increasing snacking consumption
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.