Bread and Baked Goods - Brazil - November 2013
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
"Bread is consumed by more than 95% of Brazilians, especially fresh breads, such as French rolls (89%), which are widely available at local bakeries, the main purchasing channel of the category in Brazil.
Packaged sliced bread also has good penetration among consumers (69%), but its consumption can be increased mainly in the North and North-East regions, where although consumption is significant (on average 50%), it is lower than in the South and South-East regions (average of 75%). Despite challenges regarding distribution and display of packaged sliced bread in bakeries, they are the most promising sales channel in the North and North-East regions, given the fact that bakeries are the most popular purchasing channels of bread among consumers in these regions."
– Jean Manuel Gonçalves, Senior Food Analyst
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