Bread, Bakery and Cakes - Europe - September 2010
The European bakery products markets are large and mature. Penetration of bread is almost universal. In volume terms, continental European markets are segmented almost equally between bread, and between cakes and other baked goods.
Most countries have their own national breads; in addition, many countries have strong traditions in terms of cakes and pastries. The UK, perhaps, is the exception; the UK market is now crowded with croissants, brioches, panettone, pumpernickels, foccacie, pittas and other baked goods from a wide range of other national markets.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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