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Bread, Bakery and Cakes - Europe - September 2010

The European bakery products markets are large and mature. Penetration of bread is almost universal. In volume terms, continental European markets are segmented almost equally between bread, and between cakes and other baked goods.

Most countries have their own national breads; in addition, many countries have strong traditions in terms of cakes and pastries. The UK, perhaps, is the exception; the UK market is now crowded with croissants, brioches, panettone, pumpernickels, foccacie, pittas and other baked goods from a wide range of other national markets.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Strong national traditions
              • Addressing the health imperative
                • The national vs. the multinational
                  • Baked goods and snacking
                  • European Market Size and Forecast

                    • Key points
                      • Bread, bakery products and cakes
                        • Figure 1: Retail value sales of bread, bakery products and cakes, by country, 2004-14
                        • Figure 2: Retail value sales of bread, bakery products and cakes, by country, 2004-13
                        • Figure 3: Retail volume sales of bread, bakery products and cakes, by country, 2004-14
                        • Figure 4: Spend per capita, by country, 2004-09
                    • Market Segmentation

                      • Key points
                        • Bread, bakery products and cakes
                          • Figure 5: Market segmentation, by volume, France, 2008
                          • Figure 6: Market segmentation, by value, France, 2008
                          • Figure 7: Market segmentation, by value, Germany, 2008
                          • Figure 8: Market segmentation, by volume, Russia, 2008
                          • Figure 9: Market segmentation, by volume, Spain, 2008
                          • Figure 10: Market segmentation, by value, Spain, 2008
                          • Figure 11: Market segmentation, by value, UK, 2008
                          • Figure 12: Market segmentation, by value, Italy, 2009
                          • Figure 13: Market segmentation, by volume, Italy, 2009
                      • Companies and Product Innovation

                        • Key points
                            • Figure 14: Percentage of new product launches, by region, 2009
                            • Figure 15: Percentage of new product launches, by European country, 2009
                            • Figure 16: Percentage of new product launches by sub-category, by the ‘Big 5’ European countries, 2009
                            • Figure 17: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries 2009
                          • France – Bread, bakery products and cakes
                            • Figure 18: Percentage of new product development, by sub-category, France, 2006-09
                            • Figure 19: Top five claims on new product development, France, 2006-09
                          • Most innovative products
                            • Convenience, taste…and sustainability
                              • Increasingly organic
                                • Lighter is better
                                  • Free-from for the kids
                                    • Germany – Bread, bakery products and cakes
                                      • Figure 20: Percentage of new product development, by sub-category, Germany, 2006-09
                                      • Figure 21: Top five claims on new product development, Germany, 2006-09
                                    • Most innovative products
                                      • Organic goes large
                                        • Convenience is crucial
                                          • Cake in a tin
                                            • Baked goods join the snacking trend
                                              • Children remain a target
                                                • Italy – Bread, bakery products and cakes
                                                  • Figure 22: Percentage of new product development, by sub-category, Italy, 2006-09
                                                  • Figure 23: Top five claims on new product development, Italy, 2006-09
                                                • Most innovative products
                                                  • Playing the veggie card
                                                    • Seasonal launches remain strong
                                                      • Free-from and better-for-you to the fore
                                                        • Added benefits
                                                          • Premium remains popular
                                                            • Spain – Bread, bakery products and cakes
                                                              • Figure 24: Percentage of new product development, by sub-category, Spain, 2006-09
                                                              • Figure 25: Top five claims on new product development, Spain, 2006-09
                                                            • Most innovative products
                                                              • Longer-life for added-value
                                                                • Gluten-free a growth segment
                                                                  • High fibre hits the spot
                                                                    • And wholegrain launches continue
                                                                      • Seasonal bakery important
                                                                        • Baked goods get the snacking bug
                                                                          • UK – Bread, bakery products and cakes
                                                                            • Figure 26: Percentage of new product development, by sub-category, UK, 2006-09
                                                                            • Figure 27: Top five claims on new product development, UK, 2006-09
                                                                          • Most innovative products
                                                                            • Nothing artificial
                                                                              • White sliced gets better for you
                                                                                • Crustless is even more convenient
                                                                                  • Seasonal luxury
                                                                                    • Added goodness
                                                                                      • Value packs to beat the recession
                                                                                        • Treats for the weight-conscious
                                                                                        • The Consumer

                                                                                          • Key points
                                                                                            • Bread
                                                                                              • Figure 28: Eat bread, GB, 2009
                                                                                              • Figure 29: Types of bread eaten most often, GB, 2009
                                                                                              • Figure 30: Frequency of eating bread, GB, 2009
                                                                                            • Pre-packaged bread
                                                                                              • Figure 31: Eat pre packaged bread, France, 2009
                                                                                              • Figure 32: Frequency of eating pre packaged bread, France, 2009
                                                                                              • Figure 33: Types of pre packaged bread eaten most often, France, 2009
                                                                                            • Sliced bread
                                                                                              • Figure 34: Eat sliced bread, Spain, 2009
                                                                                              • Figure 35: Frequency of eating sliced bread, Spain, 2009
                                                                                              • Figure 36: Types of sliced bread eaten most often, Spain, 2009
                                                                                            • Who eats the most bread?
                                                                                              • GB
                                                                                                • France
                                                                                                  • Spain
                                                                                                    • Trends
                                                                                                      • Figure 37: Trends in eating pre packaged bread, France, 2008-09
                                                                                                      • Figure 38: Trends in frequency of eating pre packaged bread, France, 2008-09
                                                                                                      • Figure 39: Trends in types of pre packaged bread eaten, France, 2008-09
                                                                                                      • Figure 40: Trends in eating sliced bread, Spain, 2005-09
                                                                                                      • Figure 41: Trends in frequency of eating sliced bread, Spain, 2005-09
                                                                                                      • Figure 42: Trends in types of sliced bread eaten, Spain, 2005-09
                                                                                                  • Appendix – Demographics

                                                                                                      • Figure 43: Frequency of eating any bread, by demographics, GB, 2009
                                                                                                      • Figure 44: Frequency of eating white bread, by demographics, GB, 2009
                                                                                                      • Figure 45: Frequency of eating brown bread, by demographics, GB, 2009
                                                                                                      • Figure 46: Frequency of eating pre packaged bread, by demographics, France, 2009
                                                                                                      • Figure 47: Frequency of eating sliced bread, by demographics, Spain, 2009
                                                                                                  • Appendix – Market Size and Forecast Data

                                                                                                      • Figure 48: Retail value sales of bread, bakery products and cakes, by country, 2004-14
                                                                                                      • Figure 49: Retail value sales of bread, bakery products and cakes, by country, 2004-13
                                                                                                      • Figure 50: Retail volume sales of bread, bakery products and cakes, by country, 2004-14
                                                                                                      • Figure 51: Spend per capita, by country, 2004-09

                                                                                                  Bread, Bakery and Cakes - Europe - September 2010

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