Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Global growth potential for the bakery market is significant, but there is no doubting that some of the biggest bakery players in the Western world continue to struggle in what is a challenging environment. Whilst bakery products will always be a staple part of the human diet and benefit especially from their relative affordability, in many of the developed packaged bread markets of the West especially, consumption is in long-term decline as dietary patterns change. Dieting trends, including reduced carbohydrate diets and wheat avoidance, as well as the proliferation of on-the-go eating occasions and substitute products to bakery, continue to place pressure on consumption levels.

Acquisition opportunities are likely to be the main source of growth for the major players in the industry, as they are plentiful in what is still one of the least consolidated food sectors. In addition, it will be vital for producers to move to more added value product offerings, especially focussed around health and naturalness. Important too, will be the requirement to cater to a more experimental Millennial consumer with more snacking/convenience-orientated products and with offerings that provide new taste experiences.

From a geographic perspective, Latin America and Asia, where packaged bakery product penetration is still low, represent major growth opportunities. Changing consumer diets in these regions is leading to more wheat-based products being available, while rising disposable incomes have allowed consumers to purchase a greater variety of discretionary packaged bakery products.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.

  • bell
  • boots
  • google
  • samsung
  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
  • pinterest
  • new-york-time