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Bread, Bakery & Cakes - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: Top 5 global packaged bread/bread products and sweet bakery product markets by retail volume ('000 tonnes), 2015*
        • Figure 2: Fastest and slowest growth in packaged bread/bread product and sweet bakery markets by retail value, last five years
        • Figure 3: Global retail bakery NPD by top 5 markets and companies, 2015
        • Figure 4: Bread/bread products, global market performance
        • Figure 5: Sweet bakery, global market performance
    • The Big Stories

      • Shelf-stable handheld formats take bread more into snacking territory
        • Figure 6: Occasions on which bread is eaten, select European markets, 2015
        • Figure 7: Usage of the ‘on-the-go’ claim on bread/bread product launches, global, 2011-15
      • Big brands get healthy
          • Figure 8: Launch of bread/bread products and sweet bakery by selected claim, global, 2013-15
        • Buying growth in a stagnant market
          • Figure 9: Top 5 global bakery companies ranked by sales, 2014
      • Notable Products

        • Making baking mixes more engaging
          • New bakery product formats
            • Healthy but more indulgent/premium
            • Looking to the Future

              • Grain free following on the back of the gluten-free trend
                • Figure 10: Sales* of gluten-free foods as a share of total category sales, by selected segment, at current prices, US, rolling 52 weeks June 2013-June 2015
                • Figure 11: Interest in trying bread made from ingredients other than wheat (eg cornbread, oat-based bread), (% agree) continental europe, 2014
              • Telling a story can provide a stronger connection to consumers 
                • Figure 12: Attitudes towards bread and baked goods, select european markets (%), 2015
              • More experimentation with flavour as well as other sensory aspects in demand
                • Figure 13: Interest in trying bread made from ingredients other than wheat (eg cornbread, oat-based bread), continental Europe, 2014
            • The Analyst’s View

              Bread, Bakery & Cakes - Global Annual Review - 2016

              US $1,995.00 (Excl.Tax)