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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Top 5 global packaged bread/bread products and sweet bakery product markets by retail volume ('000 tonnes), 2015*
        • Figure 2: Fastest and slowest growth in packaged bread/bread product and sweet bakery markets by retail value, last five years
        • Figure 3: Global retail bakery NPD by top 5 markets and companies, 2015
        • Figure 4: Bread/bread products, global market performance
        • Figure 5: Sweet bakery, global market performance
    • The Big Stories

      • Shelf-stable handheld formats take bread more into snacking territory
        • Figure 6: Occasions on which bread is eaten, select European markets, 2015
        • Figure 7: Usage of the ‘on-the-go’ claim on bread/bread product launches, global, 2011-15
      • Big brands get healthy
          • Figure 8: Launch of bread/bread products and sweet bakery by selected claim, global, 2013-15
        • Buying growth in a stagnant market
          • Figure 9: Top 5 global bakery companies ranked by sales, 2014
      • Notable Products

        • Making baking mixes more engaging
          • New bakery product formats
            • Healthy but more indulgent/premium
            • Looking to the Future

              • Grain free following on the back of the gluten-free trend
                • Figure 10: Sales* of gluten-free foods as a share of total category sales, by selected segment, at current prices, US, rolling 52 weeks June 2013-June 2015
                • Figure 11: Interest in trying bread made from ingredients other than wheat (eg cornbread, oat-based bread), (% agree) continental europe, 2014
              • Telling a story can provide a stronger connection to consumers 
                • Figure 12: Attitudes towards bread and baked goods, select european markets (%), 2015
              • More experimentation with flavour as well as other sensory aspects in demand
                • Figure 13: Interest in trying bread made from ingredients other than wheat (eg cornbread, oat-based bread), continental Europe, 2014
            • The Analyst’s View

              About the report

              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

              • The Consumer

                What They Want. Why They Want It.

              • The Competitors

                Who’s Winning. How To Stay Ahead.

              • The Market

                Size, Segments, Shares And Forecasts: How It All Adds Up.

              • The Innovations

                New Ideas. New Products. New Potential.

              • The Opportunities

                Where The White Space Is. How To Make It Yours.

              • The Trends

                What’s Shaping Demand – Today And Tomorrow.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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