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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Bread/bread products and sweet bakery, top five retail markets, 2016*
        • Figure 2: Bread/bread products, cakes/pastries/sweet goods, and baking mixes/ingredients, new product launches, top five countries, 2016
        • Figure 3: Bread/bread products, cakes/pastries/sweet goods, and baking mixes/ingredients, new product launches, top five countries, 2016
        • Figure 4: Bread and bread product market performance
        • Figure 5: Sweet bakery market performance
    • The Big Stories

        • Alternative bread formats offer a growth outlet
          • Figure 6: Total sales of packaged bread, fresh loaf bread vs. tortillas, at current prices, US, 2011-16
          • Figure 7: Leading brands in the speciality bread and rolls retail market, by value, UK, 2014/15 and 2015/16
          • Figure 8: Interest in trying bread/baked goods, major continental European markets, a wider variety of ethnic breads/baked goods from other countries (eg injera, Turkish simit), 2016
        • Flavour innovation is vital for bakery evolution
          • Figure 9: Purchase factors for prepared cakes/pies, by generation, US, February 2016
          • Figure 10: Cakes, pastries and sweet good launches by flavour component sub-group, US, 2014-16
          • Figure 11: I avoid eating bread/baked goods that have the same boring taste, select European markets, June 2016
          • Figure 12: Bread and bread product launches by flavour component, global, 2014-16
        • Focus on sugar content leads to reformulation
          • Figure 13: Bakery product launches with a low/no/reduced sugar claim, by sub-category, global, 2012-16
          • Figure 14: Types of cake and cake bars interested in buying, Europe, 2016
          • Figure 15: Average sugars per 100g in bread launches, by selected market, 2015-16
      • Notable Products

          • Bakery products targeted at children
            • Figure 16: Bakery products targeted at children
          • Vegan, raw and grain-free bakery products establish a niche
            • Figure 17: Vegan/raw and/or grain-free bakery products
          • Adding sensory appeal to bakery through texture
            • Figure 18: Crunchy and melt textures in cakes
        • Looking to the Future

            • Time to get bakery moving for on-the-go consumers
              • Figure 19: “Bread/baked goods are not convenient to eat outside of the home,” selected European markets, 2016
              • Figure 20: Bakery product* launches by claim category, global, 2015-16
            • More to come in the field of bakery with benefits
              • Figure 21: Barriers to eating packaged bread more often, Brazil, May 2016
              • Figure 22: Bread purchase considerations, US, May 2016
              • Figure 23: Types of cake and cake bars interested in buying, Europe, 2016*
              • Figure 24: Launches of bakery products with a ‘plus’ or ‘functional’ claim, by type of claim, 2012-16
            • Traditional bread types may usurp gluten-free movement
              • Figure 25: Penetration of gluten-free claim in bread & bread product launches, by region, 2013-16
              • Figure 26: Growth in the use of sourdough as a descriptor, bread and bread products, global, 2013-16
              • Figure 27: Top markets for sourdough bread and bread product launches, 2016
              • Figure 28: Growth in ancient grain/seed usage as an ingredient in bread and bread product launches, by type, globally, 2012-16
          • The Analyst’s View

            About the report

            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

            • The Consumer

              What They Want. Why They Want It.

            • The Competitors

              Who’s Winning. How To Stay Ahead.

            • The Market

              Size, Segments, Shares And Forecasts: How It All Adds Up.

            • The Innovations

              New Ideas. New Products. New Potential.

            • The Opportunities

              Where The White Space Is. How To Make It Yours.

            • The Trends

              What’s Shaping Demand – Today And Tomorrow.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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