Bread - UK - September 2019
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The market size includes white, brown and wholemeal loaves, including with various additions, which may be sliced or unsliced, wrapped or unwrapped, as well as speciality bread. A distinction is drawn between bread that is baked by plant/factory bakeries and stocked on grocery shelves (also called pre-packed bread), and bread that is baked by in-store bakers. Part-baked products are also included. Please see the Appendix for further information on the definition of bread.
For the purposes of this report, the speciality bread market is taken to include: bagels, baguettes, pittas, wraps, chapattis, naan breads, panini and garlic bread (ambient and chilled).
Sweet baked goods are excluded from this report and can be found under Mintel’s Cakes, Cake Bars and Sweet Baked Goods – UK, March 2019 Report.
“While health concerns pose a barrier to uptake of bread, there is openness to bread with lower carbohydrates or made from more nutritious flour. Bread makers have the permission to position their products as contributing to healthy lifestyles.
“Similarly, tapping into current interest in gut health through emphasising bread as an easy way to get fibre into people’s diet continues to provides a means for keeping bread on the menu.”
– Amy Price , Senior Food and Drink Analyst
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.