Bread - US - November 2011
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
With 2011 total U.S. sales of $21.6 billion, the bread market is clearly an important source of revenue for manufacturers and retailers alike. However, given the maturity of this market combined with the near universal usage of bread, manufacturers are challenged to develop new usage occasions among existing bread consumers, rather than focusing on trying to attract new shoppers to the category. From the retailer’s perspective, bread is an essential market to represent well, as bread is a key foot traffic builder, and private label brands command an increasingly sizeable market share.
Bread’s wide range of price points, which span from private label/value brands on the low end all the way up to premium brands, have been instrumental in helping the category weather the ongoing economic downturn fairly well. However, it is important to find ways to maintain consumer interest in a category that many shoppers may perceive as uninspiring.
In this report, Mintel provides an in-depth look at the current state of the U.S. retail bread market, with focus directed in the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.