Breakfast Cereal - US - September 2009
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Breakfast cereals enjoy high household penetration as well as high personal consumption rates. This report explores the factors that influence product selection by the market’s most fervent cereal consumers—families. Price, value perceptions, convenience and health emerge as key themes. The heart of the report is Mintel’s exclusive consumer research and analysis that explores usage by segment, frequency and brand as well as behavior, attitudes, and preferences related to breakfast cereal.
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