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This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.

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What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Breakfast cereal, retail market value (m $US), top five markets, 2015*
      • Figure 2: Breakfast cereal, per-capita consumption, top five markets, 2015
      • Figure 3: Breakfast cereal, new product launches, top claims, global, 2015
      • Figure 4: Cold and hot cereal, % of new product launches, top five countries, 2015
      • Figure 5: Breakfast cereal, global market performance
  2. The Big Stories

      • Can this category be saved?*
          • Figure 6: Reasons for eating less cereal, Canada, May 2015
          • Figure 7: Reasons for eating less cereal, US, May 2015
        • Health issues: gluten-free and other better-for-you efforts*
          • Figure 8: Reasons for eating gluten free food, US, July 2015
          • Figure 9: Top health-related claims, breakfast cereals, global, 2013-15
        • Granola and muesli gain in popularity*
          • Figure 10: Granola, top claims, global, 2013-15
      • Notable Products

        • Granola and muesli
          • Notable products of 2015 beyond granola
            • Cereal for kids
            • Looking to the Future

              • Will Western-style cereal ever really catch on in Asia?*
                • Figure 11: Breakfast cereal, per capita consumption (kg), select Asian markets, 2012-15
                • Figure 12: Breakfast food choices, by age, Japan, 2014
              • Reimagining cereal*
                  • Figure 13: Attitudes towards cereal, select European markets, 2015
                • How can companies keep loyalists engaged?*
                  • Figure 14: Perceptions of breakfast foods, UK, June 2015
                  • Figure 15: Top five factors when choosing a breakfast cereal, select European markets, 2015
              • The Analyst's View

                About the report

                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                • The Consumer

                  What They Want. Why They Want It.

                • The Competitors

                  Who’s Winning. How To Stay Ahead.

                • The Market

                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                • The Innovations

                  New Ideas. New Products. New Potential.

                • The Opportunities

                  Where The White Space Is. How To Make It Yours.

                • The Trends

                  What’s Shaping Demand – Today And Tomorrow.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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