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Breakfast Cereals - Global Annual Review - 2017

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

      • Figure 1: Breakfast cereal, global market performance
      • Figure 2: Breakfast cereal, volume sales, top five markets, 2016*
      • Figure 3: Breakfast cereal, per capita consumption, top five markets, 2016*
      • Figure 4: Breakfast cereal, new product launches, top five countries, 2016
      • Figure 5: Breakfast cereal, new product launches, top five claims, 2016
  2. The Big Stories

      • Improvements beyond gluten free
          • Figure 6: New cereal products with the low/no/reduced sugar claim, UK, 2011-15
        • The Asian market is growing, but very slowly
          • Figure 7: Breakfast cereal, per capita consumption, select Asian markets, 2016 (est.)
        • Healthy cereals for kids prove to be an ongoing challenge
          • Figure 8: Consumption of cereal, by presence of children, UK, June 2016
          • Figure 9: Launches of cereal for children, top 10 cereal markets, by select health claim, 2015-16
      • Notable Products

          • Raw, sprouted and “super” – new products move beyond traditional flakes
            • Beyond flakes and puffs – raw, sprouted and “super” cereals
              • Hot cereals also look to new grains for interest
                • Oats and beyond… innovations in hot cereals
                  • More sweet cereal launches in Asia this year
                    • Hot and cold cereals from Asia: sweet products vie with savory
                    • Looking To The Future

                        • To keep cereal sales growing, make it healthier and easier to eat in more places
                            • Figure 10: Breakfast cereal, top 10 countries, % of global launches by claim, October 2014-September 2016
                          • Beyond chocolate: new flavors and textures could help grow the category
                            • Figure 11: Breakfast cereal, top 10 flavors, global, 2015-16
                            • Figure 12: Consumption of chocolate breakfast cereal at home in the past six months, select European markets, 2015
                          • Making cereal an any-time food
                            • Figure 13: “I would snack more on dry cereal throughout the day if there were more snack-size packs available,” select European markets, 2015
                        • The Analyst's View

                          Breakfast Cereals - Global Annual Review - 2017

                          US $1,995.00 (Excl.Tax)