Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Breakfast Cereals - Global Annual Review - 2017

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Figure 1: Breakfast cereal, global market performance
      • Figure 2: Breakfast cereal, volume sales, top five markets, 2016*
      • Figure 3: Breakfast cereal, per capita consumption, top five markets, 2016*
      • Figure 4: Breakfast cereal, new product launches, top five countries, 2016
      • Figure 5: Breakfast cereal, new product launches, top five claims, 2016
  2. The Big Stories

      • Improvements beyond gluten free
          • Figure 6: New cereal products with the low/no/reduced sugar claim, UK, 2011-15
        • The Asian market is growing, but very slowly
          • Figure 7: Breakfast cereal, per capita consumption, select Asian markets, 2016 (est.)
        • Healthy cereals for kids prove to be an ongoing challenge
          • Figure 8: Consumption of cereal, by presence of children, UK, June 2016
          • Figure 9: Launches of cereal for children, top 10 cereal markets, by select health claim, 2015-16
      • Notable Products

          • Raw, sprouted and “super” – new products move beyond traditional flakes
            • Beyond flakes and puffs – raw, sprouted and “super” cereals
              • Hot cereals also look to new grains for interest
                • Oats and beyond… innovations in hot cereals
                  • More sweet cereal launches in Asia this year
                    • Hot and cold cereals from Asia: sweet products vie with savory
                    • Looking To The Future

                        • To keep cereal sales growing, make it healthier and easier to eat in more places
                            • Figure 10: Breakfast cereal, top 10 countries, % of global launches by claim, October 2014-September 2016
                          • Beyond chocolate: new flavors and textures could help grow the category
                            • Figure 11: Breakfast cereal, top 10 flavors, global, 2015-16
                            • Figure 12: Consumption of chocolate breakfast cereal at home in the past six months, select European markets, 2015
                          • Making cereal an any-time food
                            • Figure 13: “I would snack more on dry cereal throughout the day if there were more snack-size packs available,” select European markets, 2015
                        • The Analyst's View

                          Breakfast Cereals - Global Annual Review - 2017

                          US $1,995.00 (Excl.Tax)