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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Breakfast cereal, global market performance
      • Figure 2: Breakfast cereal, volume sales, top five markets, 2016*
      • Figure 3: Breakfast cereal, per capita consumption, top five markets, 2016*
      • Figure 4: Breakfast cereal, new product launches, top five countries, 2016
      • Figure 5: Breakfast cereal, new product launches, top five claims, 2016
  2. The Big Stories

      • Improvements beyond gluten free
          • Figure 6: New cereal products with the low/no/reduced sugar claim, UK, 2011-15
        • The Asian market is growing, but very slowly
          • Figure 7: Breakfast cereal, per capita consumption, select Asian markets, 2016 (est.)
        • Healthy cereals for kids prove to be an ongoing challenge
          • Figure 8: Consumption of cereal, by presence of children, UK, June 2016
          • Figure 9: Launches of cereal for children, top 10 cereal markets, by select health claim, 2015-16
      • Notable Products

          • Raw, sprouted and “super” – new products move beyond traditional flakes
            • Beyond flakes and puffs – raw, sprouted and “super” cereals
              • Hot cereals also look to new grains for interest
                • Oats and beyond… innovations in hot cereals
                  • More sweet cereal launches in Asia this year
                    • Hot and cold cereals from Asia: sweet products vie with savory
                    • Looking To The Future

                        • To keep cereal sales growing, make it healthier and easier to eat in more places
                            • Figure 10: Breakfast cereal, top 10 countries, % of global launches by claim, October 2014-September 2016
                          • Beyond chocolate: new flavors and textures could help grow the category
                            • Figure 11: Breakfast cereal, top 10 flavors, global, 2015-16
                            • Figure 12: Consumption of chocolate breakfast cereal at home in the past six months, select European markets, 2015
                          • Making cereal an any-time food
                            • Figure 13: “I would snack more on dry cereal throughout the day if there were more snack-size packs available,” select European markets, 2015
                        • The Analyst's View

                          About the report

                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                          • The Consumer

                            What They Want. Why They Want It.

                          • The Competitors

                            Who’s Winning. How To Stay Ahead.

                          • The Market

                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                          • The Innovations

                            New Ideas. New Products. New Potential.

                          • The Opportunities

                            Where The White Space Is. How To Make It Yours.

                          • The Trends

                            What’s Shaping Demand – Today And Tomorrow.

                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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