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Description

Description

Mintel’s Global Annual Reviews discuss significant issues faced by key categories, including an in-depth review of the big stories from the past year, a look forward into major issues our analysts see on the horizon for the next year, and predictions for issues that could disrupt or influence the category in the future.​

What's included

What's included

Table of contents

Table of contents

  1. Overview

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    • Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    • Consumer

      Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    • Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    • Data

      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Trusted by companies. Big and small.

    • bell
    • boots
    • google
    • samsung
    • allianz
    • kelloggs
    • walgreens
    • redbull
    • unilever
    • Harvard
    • pinterest
    • new-york-time