Breakfast Cereals - UK - August 2012
“The breakfast cereals market has remained largely unchanged in terms of packaging for decades. Yet with almost eight in ten consumers interested in buying a cereal with resealable packaging there is considerable unmet demand for packaging solutions which will keep cereals fresher for longer. There is an opportunity for cereal manufacturers to implement a resealable feature which is functional, reliable and – most importantly – cost-effective to differentiate themselves from the rest of the market.”
– Emma Clifford, Senior Food Analyst
Some questions answered in this report include:
- How is competition from other foods impacting upon the cold cereals market?
- What key innovation trends are shaping the market?
- Is the market responding adequately to consumers’ demand for healthier cereals?
- How can packaging innovation tap into the demand for freshness?
- How is social media impacting upon the breakfast cereals market?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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