Breakfast Cereals - US - February 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The breakfast cereal market generated an estimated $10.2 billion in total U.S. sales for 2011. While the market is substantial in size, the most pressing concern for marketers is that it has been in decline since 2009. This is due in part to the fact that with a household penetration rate in excess of 90%, it is hard to attract new consumers. This makes it all the more important for manufacturers and retailers alike to retain their core cereal consumer base, of which households with children are a key component.
Given the myriad of breakfast options that consumers can choose from, one challenge that both manufacturers and retailers share is maintaining enthusiasm for a category that faces competition on a variety of fronts. With this in mind, Mintel provides a comprehensive analysis of the following factors that have the greatest potential to impact the category’s performance:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.